Market Development Mgr - Banking sector

Who We Are

Trusted by organizations in healthcare, industrial manufacturing, financial services, government, retail and select other industries, Standard Register is a recognized leader in document management services. 

The company uses nearly a century of industry expertise, Lean Six Sigma methodologies and leading technologies to help companies manage the critical documents they need to effectively run their operations, improve the way they communicate with their customers, employees, and stakeholders, and ultimately thrive in today’s competitive climate.  Leveraging our manufacturing, technology development and sourcing expertise, we create innovative solutions for our clients – incorporating everything from consulting, technology and design, to printing and staffing services. 

• Our commercial solutions for collateral management, direct marketing and customer communications, specialized print, and training material administration help organizations increase efficiency, reduce costs, mitigate risks, grow revenue and meet the challenges of globalization.

• Industrial manufacturing solutions are designed to help manufacturers realize efficiency through the removal of waste from the manufacturing process; compliance through reduced risk of product liability claims; and distinction through the latest product decoration technology.

• Document and label solutions for patient identification and documentation, technology for workflow automation, secure prescriptions, marketing communications and training materials as well as professional services and print supply chain services help healthcare providers manage documents throughout their enterprises.

• Founded on the vision of John Q. Sherman in 1912
• Headquartered in Dayton, Ohio
• 2008 revenue: $791.1 million
• 2,992 employees
• NYSE symbol SR
• Sales and Client Services coverage for all 50 states
• 23 digital facilities, 5 rotary facilities, 3 label facilities and 22 warehouses
• SMARTworks® deployed at 2,400 customers, with 100,000 active end users
• GlobalPrint Network covering five continents and more than 50 countries
• Serving over half of the Fortune 100, 22 of the top 25 financial services institutions, 100 of the top 150 healthcare integrated delivery networks (IDNs), and 62% of U.S. hospitals

Position

We are currently seeking an experienced Market Development Manager for the Banking sector.  This individual will focus on driving revenue and earnings growth in the sector by identifying and driving new opportunities, such as creating new market specific solutions, establishing partnerships and channel relationships, or identifying emerging segments.

Critical Role

The Market Development Manager is responsible for the planning and execution of the overall go to market strategy for the sector, including solution delivery; sales and marketing alignment; customer satisfaction; and managing the revenue and profit forecast.  The Market Development Manager must be able to mobilize company resources and energize cross functional teams to achieve success.

The Market Development Manager is expected to:

1. Define the sector strategy and roadmap to growth given our current capabilities within the banking sector
2. Identify future capabilities that the company will need to continue growing, given the trends in the sector
3. Be an expert with respect to the, trends, influencers, and competition in the sector
4. Work with Product Development and Marketing Communications to develop the core positioning and messaging for products and solutions, sales tools and collateral
5. Work with Product Development, Sales and Sales Training to brief and train sales channel
6. Work with Product Development to create segment or channel specific versions of products and solutions, and to set pricing and gross margin targets
7. Interface with field sales organization including field and customer visits, to understand marketing support requirements and customer program needs
8. Work with supply chain, channel development, product development and external third parties to assess partnership opportunities
9. Deliver a monthly revenue forecast
10. Propose an overall budget to ensure success
11. Act as a leader within the company

Knowledge/Experience

• Deep market knowledge in the banking sector as it relates to our business
• Understands and manages P&L
• Knowledge of Standard Register Capabilities, Resources, Systems
• Understands Product Development process
• Understands Marketing & Market Development Concepts
• Able to lead and influence cross functional teams to achieve objectives
• Bachelor's degree in Marketing or related field required (MBA preferred)
• Marketing (Marketing Communications/Direct Marketing) or sales experience and/or experience in services and/or technology marketing desired
• Proven ability to influence cross-functional teams without formal authority

Skills/Abilities

• High energy
• Detail oriented
• Outgoing
• Energizes resources
• Strategic thinker
• Market awareness
• Judgment/Decision making
• Strong written and verbal communication skills
• Demonstrated quick-thinking, analytical, quantitative, and creative problem solving skills
• Analytical skill set to assess marketing data and prioritize opportunities
• Self directed
• Organization/Planning skills
• Collaboration
• Problem solving
• Team building

Standard Register is an equal opportunity employer