Job Snapshot
Location:
10960 Wilshire Blvd 8Th Floor
Suite 800
Westwood, CA 90024
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Industry:
Wireless
Telecommunications
Job Type:
Marketing
Telecommunications
Media - Journalism - Newspaper
Experience:
At least 5 year(s)
Contact Information
Description
Come work at Boingo Wireless®, the hottest start-up in the wireless industry, where we're searching for the most elite professionals to join our stellar team. This is an unrivaled opportunity, the chance to work alongside the smartest people in the industry and create a lasting impact on the world. At Boingo®, we're creating the next phase of the Internet, which is wireless and as ubiquitous as the air we breathe -- and as invigorating as the ocean breeze blowing into our sun-drenched Westwood office.
If you feel you have what it takes to be on the Boingo team, please review our description below and submit your cover letter and resume.
DIRECTOR OF CUSTOMER ACQUISITION AND RETENTION
We’re looking for a Director of Customer Acquisition and Retention, who will help set the strategic direction of marketing programs in order to reach our revenue and subscriber goals. We’re growing like crazy and you will help ensure that growth trajectory continues!
Responsibilities:
· Developing and executing customer acquisition programs through e-commerce (Walled Gardens), SEM/SEO, online, email, print, partnerships and affinity channels
· Overseeing all facets of customer experience as it relates to sales and churn reduction, including product design, customer communication, Customer Lifetime Value (LTV) analysis, loyalty programs, partnerships, value-added services, Save Queue training, tools, and tracking, and Save Offer strategy
· Developing fiscally sound offer strategies for customer acquisition, upgrades, downgrades and save offers
· Tracking all key business metrics (sales, churn, etc.) as well as campaign results
· Developing and track all needed customer, channel and competitive data and analyses
· Implementing customer research as necessary
Location: Los Angeles (Westwood), CA
Qualified parties should submit a cover letter and resume to [Click Here to Email Your Resumé]. Candidates who do not currently reside and hold primary residence in the greater Los Angeles area need not apply, as we are only considering candidates already local to the Los Angeles area and relocation assistance will not be provided.
Boingo Wireless, Inc. is committed to creating a diverse work environment and proud to be an equal opportunity employer (m/f/d/v). Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Boingo Wireless, Inc.
No third party, recruitment, staffing, or consulting agency or firm inquiries or calls, thanks!
Requirements
Requirements:
· A minimum of five years of marketing/customer acquisition experience in a leadership role; subscripted-based business model strongly preferred
· Extensive experience with e-commerce – you understand how consumers engage with shopping sites, how to maximize sales, and reduce abandons
· Extensive experience with A/B and multivariate testing online strongly preferred; if you have hands-on experience with Omniture, even better
· Extensive SEM/SEO/PPC experience strongly preferred
· Demonstrated experience meeting and exceeding sales objectives
· Experience building customer loyalty/churn reduction programs a plus
· Demonstrated business planning skills, including sales planning and analysis, sales forecasting, Customer Lifetime Value (LTV) analysis, campaign tracking and analysis, and consumer research
· Must be able to work some evenings and weekends as required to fulfill business and operating plans
· Travel 10-25% of the time
· Ability to work in a fast paced environment
Nice to haves:
· MBA preferred
