Vice President of Marketing

ABOUT US

Besides being one of the top selling brands of Refrigerated Juice Drinks available in groceries across America and around the world, we are a team of dedicated people focused on bringing our consumers the best tasting, highest quality products at the best value. Please visit our website at www.tampico.com for more information.

Our employees are some of the best and brightest individuals in the food industry and enjoy the following benefits: vacation, health, dental, vision, life insurance, short & long term disability, employee assistance program, tuition reimbursement and ESOP

POSITION SUMMARY:

Plans, directs, and implements domestic and international brand strategies and the marketing of organization's products and services by performing the following duties personally or through subordinate supervisors.  This role reports directly to the Executive VP of Sales and Marketing and has supervisory responsibility for the Marketing, Design and Strategy Teams.

RESPONSIBILITIES:

• Establishes domestic and international strategic marketing and brand plan/strategies to achieve corporate objectives for products and services.
• Develops and executes comprehensive marketing plans and programs, both short and long term, to support sales and revenue objectives of the organization.
• Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
• Determines agencies and suppliers of promotional activities and negotiates contract terms and conditions for major services.
• Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
• Develops and manages marketing operating budget.  Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Resolves conflicts and facilitates changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Leads, manages and mentors domestic and international marketing and strategy teams in order to create a collaborative environment and a cohesive force committed to growing Tampico.

NOTE: 

• Relocation not provided for this position
• No Phone Calls Please
• Qualified candidates will be contacted for a follow up 30 minute phone interview.

• Bachelors Degree in Business or Marketing required
• MBA is preferred
• Minimum 10 years experience in a marketing plan management role
• Bilingual English/Spanish a plus

• Ability to travel both domestically and internationally 25%
• Experienced in multicultural marketing
• Powerful and persuasive communication and presentation skills
• Strategic thinking and analytical skills
• Innovative and creative mindset
• Strong team management skills including coaching and development of team members