eCommerce Marketing Manager

Who We Are:

Standard Register is a recognized leader in document management services. For nearly a century, leaders in financial services, healthcare, manufacturing and other industries have trusted us to manage the business-critical documents they need to effectively run their operations.  We offer consulting, technology, design, printing and staffing services to address document needs throughout our customers’ enterprises – from the desktop, to the data center and centralized print shop to externally-sourced printing.  We provide solutions for document and label management, marketing and transactional communications, e-business, outsourcing and print supply chain management.

Our people take pride in serving customers and go to great lengths to deliver high levels of satisfaction. Customers value and trust the knowledge and experience our people provide.  Do you have skill and commitment to help us build on our customer-focused heritage?  If so, consider a career with Standard Register.

Position Description:

Standard Register Company’s Alternate Channels Group is currently seeking a highly motivated and experienced web marketing professional to join our growing, dynamic team as an eCommerce Marketing Manager located at our Corporate office in Dayton, OH.   Recently, Standard Register has expanded our business model to begin serving customers through an open direct web channel, SR Direct.  SR Direct leverages Standard Register’s product base and supply chain while targeting non-traditional, as well as some traditional, customer segments in a lower cost to serve model.  Standard Register is aggressively pursing the rapid expansion of revenue through SR Direct and is seeking an experienced, motivated, results-driven eCommerce Marketing Manager. 

Essential Functions:

• Primary responsibility for maximizing revenue generated through SR Direct by optimizing
  • the volume and quality of web traffic direct to SR Direct,
  • conversion of traffic into purchases, and
  • the amount purchased by each SR Direct customer.
• Develops and manages the execution of web, email, direct mail marketing and related marketing campaigns for SR Direct.
• Manage all search engine optimization (SEO) practices to maximize website visibility and drive traffic to targeted website pages
• Create SEM and pay-per-click advertising campaigns to optimize qualified website traffic as part of marketing and business development initiatives
• Manage marketing spend for SR Direct to within established budget
• Manage on-site merchandising on SR Direct including product descriptions, images and related content.
• Develops and maintains content for external presentation outside of SR Direct to increase traffic and improve natural search positioning
• Collaborate with marketing peers and internal stakeholders to develop or adapt and manage SR products and marketing materials for presentation through SR Direct.
• Identifies and pursues areas of opportunity for content and linking partnerships
• Research and share social media activities to increase brand awareness and increase traffic to our websites.
• Maintains relevant web page content to optimize natural search positioning on major search engines
• Monitor, analyze and interpret website traffic, data and usage trends, provide regular reports and proactively make data led recommendations to business management and leadership on product offerings, pricing and discounts offered through SR Direct.
• Makes recommendations to technology management and leadership on technologies that will improve the revenue generated through SR Direct.

• Makes website configuration recommendations to drive ease of use, stickiness, conversion rates, and shopping cart totals.

Qualifications:

• Must have an in-depth understanding of and passion for ecommerce and internet marketing.
• BA / BS Degree required
• Minimum five to seven years experience in web marketing or eCommerce
• Ability to multi-task under pressure and produce results in a dynamic, team-oriented and competitive environment
• Strong prioritization, written and interpersonal communication skills; ability to present to Executive Management
• Professional services or Advertising/Public Relations/Marketing agency experience a plus
• Demonstrated significant results in the following areas is strongly desired
  • Increasing/generating quality web traffic for marketing or eCommerce purposes
  • eCommerce web site optimization to increase conversion rates and shopping cart totals

• Leadership role in building a significant revenue for an online store.

Standard Register is an Equal Opportunity Employer.