UNIVERSITY OF ILLINOIS AT CHAMPAIGN-URBANA
ILLINOIS MBA
College of Business
ASSISTANT/ASSOCIATE DIRECTOR OF MARKETING and ALUMNI RELATIONS
Primary Function:
Provide support for the Illinois MBA in the areas of Marketing, Alumni Affairs and External relations.
Responsibilities:
• Develop the marketing strategy and position of the Illinois MBA program, in conjunction with the senior administration of the College of Business and the MBA program
• Work with Admissions and College of Business External Affairs staff to implement the marketing strategy through multiple mechanisms including print and electronic
• Assist with student recruitment activities
• Create and implement alumni engagement strategies in partnership with the College
• Develop mechanisms to consistently engage alumni across the world
• Manage the MBA alumni database
• Serve as the primary liaison with alumni and work with Career Services, Admissions and the Associate Dean to engage appropriately with the MBA program
• Assist with benchmarking and other analyses of peer MBA programs