Description
Our client is currently seeking an individual for the position of Vice President of Marketing. Specific areas of focus include: advertising, market research and analytics, promotions, database and e-marketing as well as overall brand development, public relations, community relations, event presentation/operations, graphic design, video production and interactive marketing. This position is responsible for overseeing all marketing functions for the organization.
Essential Duties and Responsibilities:
• Supervise all areas of the Marketing Group (marketing, promotions, advertising, event presentation/game operations, community relations, public relations, interactive/website development, social marketing/new media, creative services and broadcast)
• Interface with all departments in leading the development, implementation and analysis of sales and marketing campaigns
• Develop and administer quality database-building strategies and programs which result in positive ROI and reduce direct selling costs
• Analyze organizational data and supplementary research to aid sales and marketing strategy development
• Develop and implement e-marketing/online/new media strategies
• Oversee development and production of marketing and sales collateral materials
• Contribute to the development and execution of corporate/marketing partner activation strategies, including retail promotions, product sampling, gift with purchase, sweepstakes, premium item distribution and cause marketing initiatives
• Work with broadcast partners on fully integrated promotions to build exposure, increase ratings and expand fan base
• Maximize relationships with various media outlets and promotional partners
• Serve as a company spokesperson as needed
• Prepare and manage operating budgets
• Development initiatives to support new revenue opportunities
• Serve on the executive leadership team responsible for long-range planning and delivering sustained revenue growth
Requirements
Qualifications and Requirements:
The ideal candidate should have 10 – 12 years of marketing experience including general marketing, advertising, retail marketing, promotions, partnership development. Other specific skills necessary include:
• Strong leadership and management abilities in the area of sales and marketing
• Proven track record of success growing revenues and expanding audience
• Strong communication and teamwork skills
• Strong analytical skills
• Experience in managing and implementing research methodologies
• Database marketing and/or research experience (sports marketing experience preferred)
• Proven ability to handle multiple tasks and prioritize simultaneously
• Bachelors degree or equivalent experience
• Entrepreneurial spirit
Key Characteristics: Passionate, enthusiastic, creative, innovative, smart, quick-witted, persistent, likeable, respected, professional, resilient, aggressive, driven, self-starter, honest, unshakeable, level-headed, with an unquenchable thirst for learning, leading, teaching, and managing. Sets the highest possible standards and goals at all times.
This is an exempt position reporting to the President & CEO.
