Product Manager II

Overview

• Full time
• Work Hours 8:30 a.m. to 5:00 p.m.
• No direct reports
• <10% travel required
• Relocation assistance is available

Primary Responsibilities/Accountabilities

Manages multiple products flowing into multiple market segments to meet the needs of targeted businesses across the enterprise. Determines market strategies and manages the marketing programs for those products.

• Develops and executes long range and competitive strategy for the product(s) and systems.
• Prepares annual marketing plan and sales forecasts.
• Develop positioning, copy, and programs.
• Stimulate support of the product among the sales group and distributor network.
• Support all market segment needs with category management.
• Gather continuous intelligence on products' performance, competition, distributor and end user attitudes, new problems and opportunities.
• Initiating Product improvements and changes to meeting changing market needs.
• Develops and recommends marketing objectives, including sales volume and profit forecasts for assigned product or products.
• Analyzes market trends and potentials; prepares sales forecasts for use in planning manufacturing operations and for controlling inventories.
• Develops methods for field testing manufacturing programs to determine public acceptance; evaluates the effectiveness of promotional and advertising programs; recommends improvements or changes.
• Reviews complaints and suggestions relative to assigned product(s).
• Recommends changes, improvements, or deletions to assigned product(s).
• Directs market development, sales promotion, distribution, and pricing policies.
• Participates in the preparation of advertising for assigned products and may oversee market research activities. Develops and suggests ideas for new products, as appropriate.

Education and Experience Required

BA/BS Degree in Marketing, Business or related fields. MBA preferred.
Product Management / Marketing experience is required for this job with five (5) to Eight (8) years business experience preferably in marketing environment.  Multiple market segment and commercial distribution experience a plus. Basic computer/software skills.

• Time management
• Strong interpersonal skills
• Organizational skills
• Analytical skills
• Commercial distribution
• Sales and Marketing-- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Administration and Management--Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Market Leadership

• Balanced product portfolio and systems
• Development and commercialization of new products and new dispensing systems

Financial Strength

• Product penetration into markets leading to long term growth and profitability
• Positioning of products by market segments