JOB OVERVIEW
Job Title:
 Marketing Technology Manager
Company:
 Fox Rothschild LLP
Location:
 map it!US-PA-Philadelphia
Job Type
 Marketing
Relevant Work Experience:
 Not Specified
Manages Others:
 No
Education:
 Not Specified
Relocation Covered:
 Not Specified
Contact:
 Not Available
Phone:
 Not Available
Email:
 Send Email Now
Fax:
 215-299-2150
   

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Fox Rothschild LLP

We are a law firm built to serve business leaders. They come to us for guidance because we understand their issues, their priorities, and the way they think. Our job is to help our clients manage risk and make better business decisions by offering practical, innovative advice. Probably the best compliment we receive from clients is that we treat their issues and their businesses as if they are our own.

We deliver a full range of legal services--from the traditional (Litigation, Corporate, Labor and Employment) to the emerging services (Art, Intellectual Property, Tech and Venture Finance).

Over the past 100 years, we've become 400 lawyers in 15 offices coast to coast. And we're growing! But growth isn't the goal. Giving clients the resources they need to succeed is what we are all about.

In order to facilitate national and international attorney connections, Fox Rothschild is a member of Lexwork International® (www.lexwork.net), an alliance of independent law firms located across Europe and North America; and the World Services Group (www.worldservicesgroup.com), a global network of leading professional services firms spanning over 120 countries..




Job Description

Overview:

  

This newly created position is an excellent opportunity for a seasoned technology-oriented marketing professional to lead our firm-wide CRM rollout and to oversee other technology-related marketing efforts.  The Marketing Technology Manager reports to the Director of Marketing Strategy and will play a critical role in providing tools to support the firm’s marketing and business development goals.  CRM rollout experience in a professional service or consulting firm is required; law firm experience is preferred.

  

Responsibilities:

 1.  Lead firm-wide rollout of CRM system.  Work collaboratively with IS, Marketing, and vendors to plan and execute a carefully phased implementation.  Core deliverables:

 

         

        • Work with vendors and key stakeholders to negotiate and finalize scope of work and overall contract.
        • Assess current marketing database to determine transition plan for existing lists.
          •
        • Lead CRM implementation team, working closely with the IS Project Manager, vendors, and other administrators to develop and deliver on key milestones.
          •
        • Develop rapport, incentives and communication to ensure attorney/assistant participation. 
        • Work with vendors to create and implement high quality CRM training programs for marketing staff, attorneys and administrative assistants.
          •
        • Develop and implement plans to monitor and improve the integrity of CRM data.
          •
        • Oversee planning and execution of all marketing mailings, and act as point person in responding to marketing staff / attorney inquiries and requests for reports.
          •
        • Recruit, train and oversee team of 2-3 data stewards/e-marketing coordinators.
          •

      • Create documentation to support training and communication plans

        

      2.  Oversee other e-marketing efforts for the firm.  Core deliverables:

      • Act as lead contact with ERM and e-marketing vendors to negotiate cost-effective agreements, ensure high quality service delivery and product improvements.
      • Oversee efficient usage of existing tools, providing training/guidance to data stewards and other marketing users, as appropriate.
      • Identify and successfully implement new technology-based tools to enhance business development and marketing efforts.
        •

        

        




      Job Requirements

      • Experience leading a professional service firm CRM rollout and overseeing data stewards / e-marketing coordinators.
      • Strong verbal and communications skills.  Ability to develop strong relationships and interact effectively with marketing staff, senior management, attorneys, office administrators, and legal assistants.
        •
      • Excellent project management skills. 
      • Ability to translate big picture ideas and issues into actions and solutions
        •
      • A fine eye for the detail management that is so critical to CRM success.
        •
      • Working knowledge of other technology-based e-marketing tools, including ERM systems and web content management.
        •
      • Capacity to travel to other offices in connection with training/rollout effort.
        •
      • A focus on learning, education and networking with other professionals to develop best practices that can be implemented to enhance the firm’s success 

        











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