Search Engine Optomization Expert

We are looking for Search Engine Optimization / Social Media guru to join a growing Marketing team and take the leadership role in conducting SEO and Social media efforts. 

The ideal candidate will have hands-on experience with online public relations initiatives and copywriting relating to SEO and web site visitor conversion.   In addition, candidates for this position must have SEO Public Relations experience to help tactically improve website content and traffic particulary through Social Media sites.  The individual must have a proven record of success and have the ability to engage in writing large quantities of SEO content.

Primary Responsibilities Include:

 

• Help create and execute SEO strategy

• Implementation of campaigns, including recommending and creating content, stories, and online services and products which drive SEO results.

• Hands-on optimization, including site structure, page creation, content, keyword research, and SEO copywriting.

• Establish strategic partnerships with authoritative web sites

• Analyze opportunities for increasing SEO traffic and continually monitoring SEO trends

• Analyze the success of promotional and search engine campaigns through analytics tools and make changes with future directives

• Develop strategies that leverage web 2.0, social networking, user generated content and PR efforts to drive qualified traffic.

Qualifications and Requirements :

 

• Must have 3 to 5 years experience with search engine optimization and at least 1 year in public relations.

• Must have knowledge of search engine algorithms.

• Strong knowledge of social media-Facebook/MySpace/Twitter/Social networks as well as Social Bookmarking Sites-Digg/StumbleUpon/Reddit

• Knowledge of web design layout and the principles for sound SEO design are essential
• Proven success in growing organic traffic
• Working knowledge of HTML, XHTML, CSS, W3C, RSS, XML, and DNS and how search engines are influenced by web technologies .
• Knowledge of SEO software and tools including basic knowledge of CMS
• Knowledge of Google Analytics or other Web Analytic services