Vice President, Marketing

General Summary:

The Marketing Vice President will set and execute the marketing strategy for the company.  This includes developing a comprehensive marketing plan, overseeing vendor selection and performance, and delivering new customers.   Determine the demand for solar products and services to identify potential customers.  Verengo is heavily focused on direct response marketing channels.  The Candidate will be able to demonstrate success and expertise across the following channels:  SEM and other social media, email, phone center list management, and direct response television.  The candidate will also develop materials for all key customer touch points, from initial lead through repeat purchase.  Develop and design marketing campaign to include but not limited to: event planning, media buying, marketing materials and social marketing. 

Essential Job Functions:

·         Developing and executing annual marketing plan, including a comprehensive budget and calendar.

·         Building a rock star marketing team to successfully execute plan.

·         Generating a steady flow of leads for our outstanding sales team

·         Identifying and developing relationships with vendors

·         Performing competitive analyses.

·         Coordinating the design, production, and writing of marketing materials.

·         Assisting with concept development and layout for design of marketing materials

·         Maintaining inventory of marketing materials

·         Analyzing effectiveness of marketing materials

·         Identifying and developing relationships with vendors

·         Assisting in development of on-line marketing Assisting in the preparation of all online marketing creative/​updates and any/​all reports

·         Monitoring competitor online marketing and website initiatGathering industry research for marketing strategy development and optimization

·         Design Email marketing and Social Media marketing plan

Knowledge, Skills, and Abilities:

·         Creative and strategic thinker

·         Excellent analytics are essential.  We are a performance-based culture.

·         Excellent Strong project management skills

·         Excellent communication skills, both verbal and written

·         Demonstrated success in online lead generation and list management

·         Successful creation of and execution of multiple marketing plans at companies with over $100 million in revenue

·         Able to interpret and disseminate information

·         Computer literate

·         Knowledge of ACT a plus

·         Extensive knowledge of the Internet, search engines, and browsers and social media.

·         Drive to meet and exceed consumer expectations

Education and Experience:

·         An Associate Degree with one to two years marketing experience

·         Bachelors Degree required in Marketing or Public Relations preferred

·         MBA preferred