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Company Overview 

Crocs, Inc. is a designer, manufacturer and retailer of footwear for men, women and children under the Crocs™ brand.

All Crocs™ brand shoes feature Crocs’ proprietary closed-cell resin, Croslite™, which represents a substantial innovation in footwear. The Croslite™ material enables Crocs to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs™ footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled Crocs to successfully market its products to a broad range of consumers.

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Regional Field Marketing Representative
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Job Description 

 

The position is at the forefront of analyzing and executing Crocs’ field marketing efforts within our wholesale accounts.  The candidate will be dually responsible for the analysis and summarization of data captured on a weekly basis along with Crocs in-market representation in the assigned market.

 

The Regional Field Marketing Representative will be expected to travel 75% of the time locally and regionally visiting wholesale accounts.  This position will be based in a home office.

 

Markets:

  • Miami, FL (bilingual English/Spanish preferred) – territory covers everything south of Orlando
  • San Francisco Bay Area – territory includes Sacramento, San Jose, Fresno
  • Seattle, WA – territory includes Spokane, Portland, OR; Boise, ID
  • Raleigh, NC – territory includes VA, NC, SC, and TN

 

Field Marketing Responsibilities:

The Regional Field Marketing Representative will be responsible for maintaining the brand integrity in the retail marketing place. The team will be strategically located in key crocs markets (see market opportunities) and will do whatever it takes to ensure the brand’s success within the region.

 

The Field Marketing Rep’s Responsibilities will include:

  • Brand ambassador in the market
    • Representative of all things crocs
  • Keeper of the brand integrity in the market
    • Maintain visual merchandising presence in key crocs accounts
    • Keep visual presentation tidy at retail locations within region
  • Inventory monitor
    • Count and fill where appropriate to maintain stock levels
  • Sales associate coach
    • Conduct technical clinics to educate sales associates regarding crocs product technologies and brand initiatives. 
    • Supply educational posters and materials for staff back office areas
  • Seasonal Campaign Manager
    • Deliver brand “story" (e.g. signage, etc.) at store level
      • Manage transition from one season to the next
  • Regional marketing manager
    • Execute product marketing initiatives
    • Product seeding
    • Regional marketing initiatives (e.g. grass roots events, etc.)
 


Job Requirements 

 

Skills and Requirements

  • Basic knowledge and interest in the footwear/fashion industry
  • Strong oral and written communication skills
  • Professional image and approach to business
  • Retail sales or retail management is a plus
  • Quick learner who is self motivated
  • Valid state driver’s license and proof of auto insurance
  • Computer skills required:
    • Microsoft Outlook, Word, Excel, PowerPoint proficient
  • BA/BS Degree with 3+ Years experience managing all or a large portion of the above job description. The viable candidate will have managed the above process for a leading brand (preferably a footwear, apparel or consumer goods manufacturer), retailer or comparable business, and will have an understanding of brand management and retail consumer behavior.
 

 


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