QUALIFICATIONS:  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:

* Excellent solicitation and selling skills and understanding of sales processes; demonstrated proficiency in bringing a sale to closure
* Knowledge of group, extended stay, leisure, business transient and contract customer profiles
* Strong customer development and relationship management skills
* Ability to accurately set and meet account and revenue goals
* Knowledge of revenue management functions and account profitability
* Proven understanding of operations and potential challenges for servicing businesses
* Knowledge of contractual agreements and legalities
* Strong organization and leadership skills
* Financial management skills e.g., ability to analyze P&L statements, develop operating budgets, forecasting and capital expenditure planning
* Ability to use standard software applications and hotel systems
* Ability to develop and implement successful sales and marketing strategies
* Ability to evaluate business trends, determine applicability to customer profile and modify business strategies accordingly
* Ability to creatively execute against the strategy and drive results; can originate and invent new ways to create a unique guest experience and maximize revenue
* Ability to take constructive action without relying on directions from others
* Ability to network and build relationships to grow the business
* Ability to exercise flexibility rather than rigid adherence to procedures in order to accomplish goals
* Effective decision-making skills; can choose a course of action amongst options involving uncertainty or risk
* Strong problem-solving skills; encourages new innovative solutions when appropriate
* Strong communication skills (verbal, listening, writing)
* Effective influence skills
* Strong consensus building skills
* Good negotiation skills
* Effective change management skills
* Strong associate relation skills

EDUCATION and/or EXPERIENCE:  Bachelor’s degree, MBA preferred and/or equivalent job experience. A minimum of 8 years experience as an executive in Sales and Marketing for multi-unit hotel and resort based company.

·          Eight or more years experience in the development of marketing plans and marketing program management. Ensures the development of a strategic account plan for the demand generators in the market. Deploys sales team against appropriate market segments.

·          Eight or more years with proven track record of developing high impact global marketing communications platforms and successfully executing at all touch points. Creates innovative marketing ideas and proactively develops deployment strategies to continue to grow market share.

·          Eight of more years of highly successfully Global agency management

·          Eight or more years of hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.  Must include experience and demonstrated leadership in running large-scale marketing programs.

·          Develops marketing communications, in conjunction with Regional Marketing Communications, including planning, programs, promotion, marketing communications, partnerships, events, etc).  Evaluates marketing opportunities, develops and executes plan to create collateral (photos, print, direct mail, web pages) to support marketing/advertising; works with Regional Marketing Communications to develop and execute strategy.

·          Develops strong partnerships with local organizations to further increase brand/product awareness; advises brand and regional team of growth opportunities.

·          Experience must include analysis and synthesis of customer and macro-economic trends and information, as well as familiarity and proficiency with quantitative approaches. Reviews the STAR report, competitive shopping reports and uses other resources to maintain an awareness of the hotel's market position.  Researches competitor's sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.

·          Demonstrated success in evaluating risks and developing proactive strategies and plans to mitigate business issues and risks.

·          Experience evaluating business trends and developing and successfully implementing new business programs and strategies that enhance multi-unit business performance.

·          Excellent knowledge of individual travelers (B2C) demand creation including leadership experience in integrating marketing communications (e.g. publicity, advertising, direct response marketing, eChannels and events).

·          Lifestyle experience preferred.

·          Prior experience leading teams to achieve established service levels; experience supervising either managers of individual contributors or managers of managers preferred.

·          Ability to effectively hire, direct and develop effective staff. Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.

·          Proven ability to lead cross-functional teams engaging and involving many aspects of the business (e.g., sales, marketing, revenue management, brand, etc.,) in development of marketing plans, strategies and initiatives.  Chairs the sales and marketing strategy meetings to develop weekly and overall sales and marketing strategy.

·          Exemplary track record of effectively managing large, complex budgets and to perennially achieve total and project budget goals.  Must be able to evaluate pro-forma forecasts.

·          Overseas the Revenue Management department to guide the development and pull through of the hotel sales strategy for the group, transient, and catering.
Coordinates the annual pricing process, request for pricing (RFPs), and development of the annual Property Business Plan.  Monitors local, regional and national business outlook and consults with Revenue Management on strategy.

·          Demonstrated ability to deliver results under difficult conditions, even when faced with complexity and ambiguity.

·          Creative agency experience a plus.

LANGUAGE SKILLS:  Must have excellent written and verbal communication skills. Must have the ability to effectively present information to upper management.

MATHEMATICAL SKILLS:  Must have the ability to work with mathematical concepts (Financial statements). Must have the ability to analyze P&L statements, develop operating budgets, forecasting and capital expenditure planning.

REASONING ABILITY:  Must possess the ability to define and resolve problems.

PHYSICAL DEMANDS:  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit.  The employee frequently is required to use hands to finger, handle or feel; reach with hands and arms; and talk or hear.  The employee is occasionally required to stand and walk.  The employee must occasionally lift and/or move up to 10 pounds.  Specific vision abilities required for this job include close vision, color vision, peripheral vision and ability to adjust focus WORK.

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WORK ENVIRONMENT:  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.