Director of Retail Marketing

Primary Responsibilities:

• Ensures advertising and marketing across all communication media supports the identity of Draper's & Damon's as a specialty ladies fashion apparel destination for customers within the target markets.
• Develops business and marketing plans to increase sales and profitability, and improve competitive advantage.
• Recommends advertising and marketing direction in response to market research, trends and competitive analysis.
• Initiates promotional events, communication strategies and branding to drive sales, with emphasis in new and existing markets.
• Launches marketing campaigns, monitors results and devises strategies and tactics based on assessed outcomes.
• Works closely with Merchandising Team to develop appropriate marketing vehicles to satisfy vendor requirements.  Explores and executes cross promotional and tie-in advertising opportunities with pre-existing vendor programs both in and out of stores.
• Negotiates ad rates and discounts where possible.
• Develops and maintains strong key industry relations with media and vendors.
• Leads, manages and develops advertising and marketing staff members.
• Responsible for advertising budget-to-actual throughout the year.
• Designs and prepares newspaper advertising, copy and collateral.
• Manages and executes strategic projects as assigned.

• 10 to 15+ years of experience
• Bachelor's degree (BA) in Business Administration, Marketing, or equivalent
• or equivalent combination of education and experience, preferably in an apparel environment that includes catalog and specialty chain store operations