Determine and Respond to Marketplace Demands:

Monitors and analyzes marketplace demands and competitors to ensure a timely response to trends that impact the health care field. Develops a marketing plan incorporating the most effective forms of media under determined time frames and budgets. Recognizes opportunities for new services; implements new services/programs including design, pricing, promotion, etc.

Community, Center/Campus, and Prospect Relations:

Visits personally with community individuals to promote the center/campus and solicit use of center/campus services. Plans and manages a program of ongoing contacts with prospective residents, involving the administrator, advisory board members and volunteers. Secures and records basic background information about prospective residents so that contacts made with them are appropriate. Speaks occasionally at community events and service clubs regarding the Center’s services, mission, and needs; plans and conducts events to involve community in the Center’s mission; produces and mails written materials including newsletters and mail appeals; maintains the Center’s mailing list; produces internal newsletters for Center Staff. Implements news media contacts regarding Center services, events, activities and noteworthy people.