Experian Interactive Media is currenly seeking a Junior Marketing Analyst primarily tasked with overseeing day-to-day marketing/operating efficiency, providing a solid analytical backing to the marketing team to aid them in optimizing ROT, and conveying findings/results to the business. The person will be responsible for improving/maintaining existing methodologies and developing new tools to carry out these tasks. This will require the person to gain a solid understanding of (and maintain familiarity with any external or internal changes to) various business verticals and marketing channels.
Responsibilities:
• Provide superior qualitative & quantitative problem-solving, including ability to develop and execute analytic methodologies applied to various online advertising channels across multiple product verticals.
• Assist complex analytical projects by assuming responsibility for some or all project elements (e.g. objective, scope, resources, milestones, key stakeholder updates) with management oversight & consultation.
• Execute, evaluate (e.g. ensure accuracy, make necessary adjustments, make recommendations), and distribute currently existing reporting on a regular basis; aid in developing new reporting/tools.
• Research and analyze business information to develop an understanding of the industry and competitive environment; stay in tune with any market forces or advertising business drivers that would be influential.
• Create and communicate a business point of view to influence the decision making of peers and other key internal customers.
• Contribute ideas toward improving work flow efficiencies, foster a positive and productive work environment, and perform other duties as assigned and requested.
Skills:
• Thinking Systemically: Understanding the complexities and interdependencies of information and events in order to develop more effective solutions and ideas.
• Naturally Analytical Inclination: Possess a natural curiosity about our business and a constant desire to optimize marketing effectiveness and improve general work-flow efficiency.
• Communicating Effectively: Conveying information and ideas in a clear, meaningful, and timely manner; providing information to ensure understanding; solicits input from the audience during the communication. Exert influence with peers and management through meaningful recommendations, solutions, and ideas through sound research, analysis, and logic.
• Problem Analysis: Forming an opinion or making a decision through careful testing of assumptions and facts; taking action that is consistent with available facts, constraints, and probable consequences.