Marketing Manager

Description About Us:

In 1986, Party City opened our first one-stop party supply store in East Hanover, New Jersey, created to take the hassle out of party planning. In December of 2005, Party City became a division of Amscan Holdings. Amscan designs, manufactures and distributes party goods, and maintains one of the largest and most varied product offerings in the industry. With the acquisition of Party America in late 2006, we now have the number one and number two companies in the party industry and are well positioned to continue to dominate this business by blending the best of two superb companies. With the support of our parent company, our partners at Amscan, our over 750 stores and almost 300 corporate Associates, we are the biggest and best in this business and are excited to continue to serve our Customers and grow our company.

We offer a generous salary, great working environment, and some of the most incredible advancement opportunities in retail. Party City also offers a comprehensive benefit package including medical, dental and vision,life, STD and LTD insurance, paid time off, tuition assistance, 401K, and a 30% merchandise discount! Other corporate office amenities include fabulous office building, on-site childcare facility and fitness center.

Requirements Position Title:  Marketing Manager

 

Reports To:     Marketing Director

 

POSITION SUMMARY:

 

The Marketing Manager will manage and perform a range of functions in support of all Party City corporate and franchise stores.  These responsibilities will primarily include the management of all print advertising and local marketing.

 

Primary Duties and Responsibilities:

 

• Manage the development, logistics, execution and evaluation of multiple versioned print circular events. Assure timely and flawless executions.
• Manage the development and execution of multiple digital marketing programs.
• Partner with internal merchants to obtain sku submissions for print events.
• Manage a cross functional team and/or agency responsible for all aspects of the copy/promotional review process, production and implementation of all advertising and promotional materials.
• Partner in the design, production, and implementation of in-house and agency marketing projects.
• Day-to-day interaction with on-site print management company, printers and Valassis.
• Provide succinct store communication documents that support a goal of flawless execution at field level.   
• Support director in developing and evaluating key marketing programs.
• Manage the logistics, execution and evaluation of key marketing programs.
• Provide clear and concise communication to internal and external partners.

 

Qualifications/Skills & Knowledge Requirements:

 

1. Must be able to work under pressure, meet deadlines, and be flexible in working on multiple projects simultaneously. 
2. Must be a team player and be able to interact with staff at all levels of the company and its operating units.
3. Experience in digital marketing and social media is preferred.
4. Highly proficient in Word, Excel, Power Point.
5. Experience in analysis and use of market research data.
6. Excellent verbal and written communication skills and ability to present advertising layouts and interact with senior management.
7. Strong negotiating and interpersonal skills.
8. Experience must include prior project leadership role demonstrating initiative and strong organizational skills.
9. Ability to work with cross-functional teams and multiple departments.
10. Bachelors degree, Marketing or Communications

 

Interaction with:

·         Advertising, IT, Merchandising, Field Management, Franchisee Owners and Retail Customers

 

·         External contacts are routine and include advertising agencies, designers, printers and other suppliers.