Category Management Analyst

Description

 

The Category Analyst provides critical analytical support to their assigned chain account(s) teams. A key component of MillerCoors¡¿ success with chain customers is the ability to develop insights and deliver against selling opportunities. Identifying these sales opportunities require rigorous analysis and keen insights that this position provides.
The category analyst is also the primary MillerCoors representative to the customer for all category management processes and expertise. This position manages the category management retailer relationship and provides ¡'best of class¡¿ category management services and insights (shopper and business) to achieve category goals of the retailer and MillerCoors.

- Account business analysis
- Insights and opportunity generation
- Volume forecasting and plan volume bridge
- Analyze volume impact, ROI of planned programs
- Gap analysis vs. plan, category
- Identify volume, share and profit opportunities
- Collaborate with field to understand retail execution
- Identify AMPPS solutions
- Present results/proposals to chain team management
- Incorporate into customer sales presentations
- Mine consumer/shopper insights to identify customer opportunity
- Represent MillerCoors analytical and category expertise to the customer
- Deliver category/space management presentations to retailers to secure partnership
- Develop customer category plans collaboratively with the retailer
- Apply MillerCoors category management standards.
- Apply and customize MillerCoors category retail solutions to account situation
- Develop solutions selling presentation for customer. Present with account manager.
- Coordinate corporate resources as needed.
- Implement agreed solutions; track, measure and communicate results.
- Data and analysis to support call objectives
- Assist Chain Sales Exec. to identify opportunities, execute sales plan and answer performance and information questions
- Prepare summaries of findings for use in sales presentations
- Assist account team with systems applications and requests for information
- Coach chain team on data access and application
- proactive trend analysis and communication of insights
- Retailer database management, maintenance, analysis, reporting
- Post program results analysis

 

Requirements - Bachelors degree required
- 3+ years data analysis / category management experience within a blue chip consumer goods company is required
- Sales experience beneficial
- Planning experience beneficial
- Strong computer skills (Microsoft Office tools)
- Proven ability to use data and analytics to develop insights.
- Familiar with consumer panel data and shopper data i.e. Nielsen Homescan, Dunnhumby, Spectra
- Understands chain sales, retail and distributor operations.
- Understands tools and techniques to merchandise and market at retail.
- Knowledge and skills to prepare for and participate in the selling process
- Able to analyze performance vs. goals (volume, share, ROI).
- Strong knowledge of category management processes and application, and understands impact to the business.
- Understanding of in-store execution practices and AMPPS tactics applications