Director of Marketing

Duties and Responsibilities

A.     Provides leadership and expertise in all areas of marketing for all Hubbell Realty Companies, including corporate identity/branding, public relations, advertising, and tenant and customer relations.

B.     Develops and manages all promotional advertising campaigns for all Hubbell Realty companies, at a corporate, department and project level.  This includes creative content, implementation and budgeting.  Responsible for presenting programs to the various departments for approval.

C.     Develops and maintains web sites for all Hubbell Realty companies and performs research and develops marketing strategies to increase traffic to those websites.  Develops and manages email-based marketing program.

D.     Manages overall public relations strategy for all Hubbell Realty companies and acts as primary media contact for all Hubbell companies and events, including crisis management.

E.      Responsible for the creation and production of newsletters, brochures, marketing materials, project marketing items, i.e., signage, etc.  Responsible for placement of all print, radio and TV advertising. 

F.      Maintains a close relationship with all departments and areas of the organization in order to track the effectiveness of existing marketing programs and to identify new products or services Hubbell Realty Company can provide.

G.     Manages all marketing expenses to ensure compliance with annual marketing budget and codes all marketing and department invoices.

H.     Manages company database for direct mail and other corporate uses.

I.        Performs market research, analysis, and develops marketing strategies focused at increasing sales and/or market share for all products and services. 

J.       Serves as the main point of contact with outside vendors including advertising agencies, advertising representatives and other service providers.

K.     Serves as head of marketing department and manage marketing staff.

L.      Develops and manages department budget and assists other department heads with developing marketing budgets for their areas.

M.    Other duties as assigned.

• Bachelor’s degree in marketing or communications, with minimum five years’ experience in a marketing position

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  Excellent computer skills and software knowledge desired (Microsoft Office, Adobe, and/or Adobe Photoshop, Adobe Illustrator)

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  Excellent written and, verbal communication skills

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  Must be highly motivated with ability to function independently with little direction

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  Creative ability required to provide input into a total marketing plan for the company, departments and projects

• Ability to take ideas and implement them on budget and within specific deadlines.
• Ability to interact with all levels of management and staff, as well as vendors and customers
• Ability to supervise, delegate and direct the efforts of marketing staff
• Strong ability to prioritize and manage multiple projects under tight deadlines

• Excellent ability to handle sensitive information