Vice President of Marketing

Grantham University is seeking a Vice-President of Marketing who can lead the University’s future growth in existing and future markets.

The Vice-President of Marketing for Grantham University will serve as the in-house expert on marketing issues. The successful candidate will ensure Grantham University maintains its leadership role in the industry. This will be accomplished through the development and execution of innovative, impactful marketing programs.
  
The VP will manage all the following sales and marketing activities: advertising, public relations, market research, creative design/services, social media, lead acquisition, product marketing, sponsorships, military outreach and marketing strategy and planning. 
 
The VP will provide leadership for the department to attract, develop, and retain outstanding marketing talent.  The VP will also collaborate with other key functions at Grantham University and will be a key member of Grantham University’s leadership team.
  
Duties and Responsibilities:

·         Be the leading Grantham University brand champion who is passionate about Grantham University’s history, uniqueness and growth opportunities

·         Review consumer, industry, and category research to identify trends and opportunities to pursue for Grantham University 

·         Manage advertising, promotion, sponsorships, social media and public relations to enhance Grantham’s brand equity and image

·         Develop and track metrics and success criteria for all marketing initiatives

·         Look for new and innovative ways to profitably market and promote Grantham University products and services

·         Develop, administer and leverage the Grantham University marketing budget through on-going collaboration with senior leadership

·         Develop creative and cohesive marketing programs to support the overall Grantham University marketing objectives and strategies

·         Develop and implement powerful, business-building initiatives with select strategic partners which enhance the Grantham University brand as well as positively contribute to Grantham University brand equity among its constituencies

·         Implement testing programs to identify/validate potential growth opportunities

·         Sales and Marketing executive (Senior Director level or higher) with a minimum of 10 years of experience

·         Demonstrated ability to successfully grow brands within highly competitive categories (preferably with major national brand(s))

·         Ability to synthesize research and information to create compelling marketing and advertising programs

·         Proven sales management expertise; ability to develop and leverage metrics and measurements to drive performance

·         Ability to inspire the best from key support areas and to work effectively with other senior leaders

·         Demonstrated success in developing online marketing programs, long-term brand building initiatives, and growth initiatives

·         Proven ability to create and inspire marketing teams to go above and beyond what’s required to achieve success for the University as well as growing the team’s professional capabilities

·         Strong strategic planning and analytic skills in sales, marketing, and business (competitive strategy)

·         Effective public speaking skills and presence

·         Experience working with or partnering with a “parent" company

Personal Characteristics:

·         Appreciation for the Grantham University culture; passionate and knowledgeable about Grantham University products and brand

·         Consumer/student-centric; always looking for what consumers need, want and are willing to pay for

·         Team player who can collaborate and build consensus with cross-functional areas but who can also make tough (and sometimes internally unpopular) decisions that are best for the long-term health of the business.

·         Hands-on manager who makes things happen; provide a supportive structure that inspires rather than crushes creative spirits

·         Capacity to bring out the best in external vendors/agencies who work for Grantham University

·         Well-developed self-esteem, maturity and diplomatic skill set.  High-energy marketing professional with good business judgment and a strong results orientation.

·         Outstanding strategic thinker who is pragmatic enough to execute with excellence

·         Highly creative person who has great instincts about marketing and business opportunities

·         Professional manager who can motivate superior and highly creative people to achieve outstanding results