Volunteers of America is a national, nonprofit, faith-based organization dedicated to helping those in need rebuild their lives and reach their full potential. Through thousands of human service programs, including housing and healthcare, Volunteers of America helps more than 2 million people in over 400 communities in 44 states. Since 1896, our ministry of service has supported and empowered America's most vulnerable groups, including at-risk youth, the frail elderly, men and women returning from prison, homeless individuals and families, people with disabilities, and those recovering from addictions. Our work touches the mind, body, heart — and ultimately the spirit — of those we serve, integrating our deep compassion with highly effective programs and services.
The Director of Marketing and Related Services will utilize an integrated marketing strategy to design, develop, implement, and manage the organization’s marketing and other related services strategies directed to all aspects of the spectrum of services provided. This spectrum of services currently includes care centers, assisted living, senior housing, PACE programs and technology ventures. The incumbent will also collaborate and support the Aging with Options™ activities within the larger Volunteers of America strategy.
The selected candidate will be solely accountable for the design and development of a comprehensive marketing structure and implementation plan for all operating activities of Volunteers of America National Services. The director will develop and participate in the promotion of marketed-oriented customer service and satisfaction programs directed activities. Responsible to provide high level analysis and detailed validation of the success of the marketing and customer service programs within the various product types of Volunteers of America National Services; and develop intervention, close support activities and action plans for programs which require special attention from an occupancy, enrollment, or utilization standpoint. The incumbent will assist in the assessment and integration of new programs as they are evaluated and assimilated into the Volunteers of America operational base, and participate in reviews of new business acquisitions by providing marketability assessments.