Database Marketing Manager

Description:  Lead email database marketing activities and email marketing initiatives.   Work with marketing managers to create database marketing processes and work to refine by reporting and analyzing. 

We are currently seeking an Admissions Representative for a full time position with our team in Lake Elmo, MN.  Local candidates only, please.

Description of Job Duties:

• Implementation Management:  work with creative production teams to produce digital marketing materials.   Create communication approaches that encompass both online and offline channels.  Execute delivery of database marketing efforts.

• Campaign Analysis:  report on, and refine approaches using web analytics, CRM data and research tools.  Provide business insights based on reporting.

• Campaign Optimization:  use segmentation, A|B and multivariate testing to refine campaign creative and contact strategy. 

• Strategy Creation Support:  Use data modeling and correlation analysis to optimize marketing mix. 

• Competitive Intelligence:  gather and analyze competitor data, as it pertains to sales process and database marketing approach.

• Email Support:  support internal clientele to produce and execute email marketing campaigns. 

• Relationship Management:  develop strong, collaborative, cross-departmental relationships and working groups. 

Experience and Education Required:

• 2+ years experience in database marketing and/or marketing automation.  

• Strong working knowledge of customer databases and interaction techniques. 

• Proven track record of success implementing database marketing initiatives.

• Must possess a Bachelor’s degree or above.

• Strong operational and quantitative skills. 

• Ability to manage multiple projects and initiatives.

• Strong attention to detail in creative production and database contact execution. 

Desired Experience:

• Experience creating KPI’s and other performance metrics.

• Bachelor’s degree in marketing, computer science, mathematics or engineering strongly preferred.

• Experience performing marketing tasks and reporting with Goldmine and/or Salesforce.

About Us: 

Rasmussen College, Inc. is a premier provider of online educational experiences delivering Bachelor’s, Master’s, Doctoral, and Associate’s degree programs through its network of 16 campuses and partnerships with leading universities. With more than 900 employees, Rasmussen is a fast growing company with a highly energized and entrepreneurial environment. The competitive salary and benefits package includes health, dental, vision and life insurance, paid vacation/holidays, short and long term disability policies, and 401K. Rasmussen also offers generous tuition scholarships for employees and immediate family looking to pursue their undergraduate and/or graduate degrees. For more information on Rasmussen College, Inc., please visit our website at http://corporate.rasmussen.edu/.  Rasmussen has offices in Chicago, Orlando and the Twin Cities, and campuses in 5 Midwest and Southeast states. 

To Apply: Please send resume to corporaterecruiter6@rasmussen.edu