Manager, Customer Insight
Do you possess strong analytical and technical abilities and demand fast, but carefully thought-out results? Are you independent in putting forth your own innovative and original ideas, which can change the organization while being resourceful and persuasive in overcoming obstacles? You are a decisive self-starter with the competitive drive to win. If this describes you then we encourage you to apply for our Manager, Customer Insights position based in Park Ridge, NJ.
Job Purpose:
- Provide support to the Director of Customer Insight for all research initiatives globally
Key results area:
- Support Marketing and Sales globally by interpreting findings and providing recommendations based on primary research for new/existing products
- Utilize syndicated research services/studies to overlay primary research
- Provide Marketing and Sales with KPIs to help evaluate their yearly goals/objectives
- Support on-line initiatives by reporting key metrics tracked by the Omniture tool on Hertz.com
- Provide competitive insight of on-line traffic through use of the Hitwise tool.
- Develop useful relationships with insight bodies and academic institutions
- Create customer and staff feedback forums
- Provide research support to other Hertz business units (e.g. HERC, Connect)
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Job Contacts - Marketing and Sales business partners
- Various research vendors
- Support services for Omniture tool
- Support services for Hitwise tool
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- Innovation and Strategy team
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Educational Background:
Minimum 4 year college degree
Professional Experience:
Minimum of 7 years experience in Marketing research. Knowledge of web analytic tools such as Omniture and Hitwise is helpful
Knowledge:
- Knowledge of primary research skills including questionnaire design, analytics, drawing actionable conclusions based on strategies/objectives
- Marketing
Skills:
- Strong analytical skills, both quantitative and qualitative
- Excellent written and verbal communication skills
- Strong project management skills
- Customer centric
Competencies:
ü Strategic thinking, detailed oriented; very organized, diligent
Familiarity with web analytic tools such as Hitwise and/or Omniture preferred
Hertz is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening.
EOE M/F/D/V
Career
Whether you're just starting your career or are an experienced manager searching for new challenges and rewards, Hertz offers a variety of exciting career opportunities.
If you're a motivated self-starter, if you thrive in a fast-paced and ever-changing environment, we can empower you to advance your career.
If you'd like to gain valuable industry insight, our entrepreneurial culture can give you on-the-job knowledge of growing a business from the ground up.
If you're searching for a fast-track development program where you can learn all aspects of the business and develop leadership skills, we can help you can create your own future.
At Hertz, we welcome talented and competitive people, and reward them with outstanding career development, personal growth and leadership opportunities. Join the winning team at a company whose reputation speaks for itself - join Hertz.