If you are looking for an exciting career with a global company, consider CNH! With over 25,000 employees worldwide, we can offer many career opportunities for talented individuals.
Our global reach is unique in our industry. Our products are sold in about 160 markets and our employees work throughout the world in Europe, Latin America, North America, Asia, and Oceania. Working for a global leader provides the opportunity to develop an international mindset. CNH is truly a global company where careers and employees span borders and cultures.
Job Description
Develop and implement specific product line sales and marketing strategies that increase sales and market share for assigned agricultural tractors in North America.
Be the customer and product expert for the assigned agricultural tractors, including managing product launch and support activities, sales training material development, key shows and events planning and participation (70% of focus). Provide voice of customer and dealer input to the development platform to guide key product development and improvement actions (30% of focus).
Prepare annual marketing plans to achieve the key quantitative objectives for the region – gap analysis, customer segmentation, product offering, competitive positioning, launch planning & readiness, pricing, variable marketing and incentives
Define and manage distribution strategy in coordination with the Dealer Development organization
Support all elements of the go to market plan and key account penetration.
Develop sales and marketing training & promotional materials for all product lines for effective communication of product value, features and benefits to the sales team & dealer network. Lead material development and planning activities, working with other Brand Marketing Managers and the field sales team
Maintain communication with the engineering development platforms providing customer input for future product design to ensure New Holland Agriculture is meeting evolving customer needs.
Requirements
B.S. Degree in Business Administration, Engineering, Marketing, Agronomy or Ag related field
4+ years of direct selling and marketing experience with knowledge of competitive practice, equipment capabilities, marketing techniques, business management, materials creation and current farming practices.
Preferred experience in the dairy and livestock customer segment.
Strong computer skills including Excel, Word, and PowerPoint.
Company Information
CNH, Case New Holland, is a world leader in the agricultural and construction equipment businesses. Supported by about 11,500 dealers in 160 countries, CNH brings together the knowledge and heritage of its Case and New Holland brand families with the strength and resources of its worldwide commercial, industrial, product support and finance organizations. CNH Global N.V., whose stock is listed at the New York Stock Exchange (NYSE:CNH), is a majority-owned subsidiary of Fiat S.p.A. (FIA.MI;NYSE:FIA).
CNH is an equal opportunity employer. The objective of the Company is to recruit, hire, train and promote into all job levels, the best qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, genetic information and any additional status protected by federal, state, provincial or local laws.