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Company Overview

At Pfizer, we know we can make a difference in the quality of life for millions of individuals worldwide. We also understand that your talent holds the key to everything we accomplish.

Currently, we are the number one pharmaceutical company in every major market around the world. We are also consistently recognized as one of the nation's best employers and most admired companies. Much of our achievement comes from the importance we place on fulfilling our mission and values, as well as creating an environment that fosters the growth and development of our people.

We strive to become the world’s most valued company to patients, customers, business partners and the communities where we work and live.

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Director, Lead for CGC Brand Marketing (Spiriva/Aricept), Primar    Apply for this job now!
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Job Overview
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Job Description

Description:
The Corporate and Government Customer Brand Team is responsible for identifying and applying deep C&G Customer insights to deliver open access and greater value of our products and Pfizer to our customers while maximizing the value of our brands. The C&GC brand team operates in an environment that continuously embraces and encourages the implementation of innovative ideas and creates a culture of collaboration and teamwork within and across customer teams. As a lead of the C&GC brand team you will be responsible for shaping and executing brand CGC customer strategies and programs based on deep customer insights for each CGC segment.

Focus:
The Director, CGC Brand Marketing will:
  • Identify most valuable CGC segments to the brand (s)
  • Develop and executes CGC pull-through strategies
  • Manage assigned projects and marketing relationships
  • Keep team notified of project and plan progress
  • Work with HCP or Patient customer team to shape cross-brand segmentation and priorities

    Talent Development and Management
  • Motivate and inspire others to achieve results, sustaining focus on performance
  • Provide constructive and actionable performance-based feedback to others

    Execution::
  • Identify and prioritize key opportunities by Customer type and anticipate and address future competitive threats
  • Work with contracting to understand individual customer strategy within assigned Regions
  • Lead customer focused market research and ad boards with key experts to gather input/insights and translate into actionable, practical strategies for growth
  • Lead Market analytics support for the function and determine future business needs
  • Ensure operational success of the team by managing resources
  • Develop and execute brands strategy for C&G C conventions
  • Develop key deliverables as needed (e.g. presentations, materials)
  • Organize projects and activities and prioritize efforts such that markets or customers with largest commercial potential receive appropriate attention
  • Coordinate and align work across cross-functional and marketing colleagues, agencies, and other stakeholders to implement tactics

    There is assistance available for relocation.


    • Job Requirements

    - Ability to generate deep, targeted customer insights and integrate into business decisions.
  • Ability to identify and capture cross-brand and cross-customer synergies.
  • Ability to operate in both functional and brand environment.
  • Ability to balance short and long term priorities.
  • Demonstrated initiative, strong strategic and leadership skills.
  • Solid analytical and strategic thinking; ability to translate strategy and analysis to a tactical, executable level.
  • Ability to synthesize complex information and distill critical customer driven insights to drive brand performance.
  • Ability to work effectively in a customer and brand team-based environment and partner with internal and external stakeholders.
  • Demonstrated problem-solving and decision-making capabilities.
  • Strong project and process management skills.
  • Excellent verbal and written communication skills.
  • Ability to work on multiple projects and prioritize/multi-task effectively.
  • Pharmaceutical marketing and strong knowledge of the pharmaceutical marketplace are essential.
  • Bachelor’s degree required. MBA/MPH preferred.
  • 10-15 years of experience preferred.

    Throughout our 153 years, a legacy of caring for
    others has been at the heart of everything we do
    at Pfizer. This commitment is no less important
    when it comes to our employees. Pfizer wants to
    ensure that employees have resources to help them
    develop and succeed both in their careers and
    personal lives. One way we can achieve this is
    through our comprehensive benefits program, which
    offers employees and their eligible dependents the
    variety and flexibility to help address their
    needs at different stages in life.

    Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must have authorization to work for Pfizer in the U.S. In certain circumstances it may be advantageous to Pfizer to support the application(s) for temporary visa classification and/or sponsor applications for permanent residence so that a foreign national colleague can accept or remain in a work assignment in the U. S. For certain classes of temporary visas, the resulting work authorization may be specific to Pfizer and the specific job and/or work site. Pfizer may at its business discretion decide to or refrain from obtaining, maintaining and/or extending the temporary visa status and/or sponsoring a colleague for permanent residency and /or employment eligibility, considering factors such as availability of qualified U.S. workers and the colleague's long-term prospects for securing lawful permanent residence, among other reasons. Employment applicants requiring immigration sponsorship must disclose, when initial application for employment is made, whether or not they are legally authorized to work for Pfizer in the U.S. and, if so, whether that authorization permits them to work in the job they seek. In no case should Pfizer's support of a colleague's temporary visa application or sponsorship of a colleague for permanent residence be construed to guarantee success of that application or amend or otherwise invalidate the "at-will" employment relationship between the colleague and Pfizer.

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