Company
114 years ago, in 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones. From these beginnings, which revolutionized the fashion world, Swarovski has grown to be the world's leading producer of precision-cut crystal, for fashion, jewelry and more recently lighting, architecture and interiors. Today, the company, still based in Wattens, family-owned and run by 4th and 5th generation family members, has a global reach, with some 20,000 employees, and a presence in over 120 countries.

If you have the drive and desire to succeed with a sophisticated company steeped in our 100 years of tradition, you're the perfect example of whom we want for our team.

Project
The Senior Marketing Manager, Fashion manages all locally designed and implements all centrally developed fashion related product management and marketing activity to support all business channel and company sales, positioning and profitability objectives associated with this important category.

Tasks

Defines all Fashion related product and sales objectives for the year, by channel and develops a comprehensive marketing plan to achieve goals.

Ongoing monitoring and evaluation of Fashion product performance by category, price point, channel and assortment. Make necessary assortment adjustments to maximize sales turnover, sku efficiency and profitability.

Implements and coordinates marketing programs for introduction of new product and promotion of all Fashion & accessory products, which includes sell-in materials, marketing support collateral, events, promotions and visual merchandising programs.

Collaborate with Field Sales teams on the development of comprehensive marketing plans to support growth and development of the fashion business across all channels of trade. Receive Sales VP(s) approval of all annual plans or adjustments.

Develop collaborative working relationships with Regional Office, Canadian Marketing and Central Marketing teams.

Foster strong, collaborative working relationships with all sales channel managers as well as corporate partners including Visual Communications, Learning & Development, Demand Planning, Analysis, PR/Communications, Legal, Retail Development, Distribution development etc.

Ensure proper and thorough post-product launch and event analysis for all Fashion products and programs with respect to pre-defined objective and subjective criteria. Monthly report out to Sales Management teams. Incorporate key learnings into future programs.

Continuously gather market intelligence information regarding competitive activity, fashion, economic and social trends etc. Use information to strengthen Swarovski programs and products.

Play a key role in defining new product forecast requirements and timely submission to central marketing. Brief demand planning team on all planned fashion marketing support programs so that adequate product is ordered to support the activity.

Communicate new fashion products, promotions and events activity plans including timing and support materials to key support groups including customer service, field sales, demand planning and distribution. Contribute updates on Fashion programs and activities regularly to all internal and external newsletters.

Supervise and management support for assistant manager of Fashion and Fashion product category manager. Ensure efficient work flow, role clarity and timely delivery of all programs and activity.