Phoenix Children's Hospital is the only specialty children's hospital in Arizona and it is poised to become one of the foremost pediatric hospitals in the nation. The hospital is home to the state's largest group of pediatric specialists and sub-specialists. In addition, the hospital continues to evolve its clinical practices and is working with leading local and national research partners to uncover new breakthroughs in pediatric medicine.
 
Currently a 345 bed facility, new construction plans were unveiled in October 2006 that include the building of two new patient bed towers and expansion in bed capacity and other key programs and services over the course of the next several years.  In short, PCH is a growing, thriving organization where opportunities for personal development and promotion of our employees will continue in years to come.
 
Primary Purpose:
 
This position researches, writes, and edits content for Web sites. Coordinates development of Web site sections with various departments. Executes digital marketing and social networking strategies.
 
Job Roles:
 
Web Content Specialist Proficiency Level
 
Establishes goals, timeline for projects/publications and submits to supervisor for review-
Establishes procedures to document approvals of material -
Examines Websites annually to identify quality improvement opportunities -
Installs and updates cross links to Hospital Web site and other appropriate external sites -
Keeps content on the sites current by directly updating and by engaging the help of other
departments who have pages on the Web -
Performs miscellaneous job related duties, as assigned. -
Prose is of top professional quality (style, grammar, interest, readability, tone), communicates effectively, is targeted to its audience and demonstrates high standards of Web language use, including knowledge of SEO and keyword best practices-
Researches outside social media and posts appropriate content and/or links -
Serves as a resource and liaison to Web-related vendors -
Sources photographs, posts in appropriate size and format, with demonstrated page design skill -
Under management direction, establishes social networking content, updates postings,
monitors content, alerts manager to issues of concern -
Works with appropriate individuals to assemble and/or develop content that will appeal to
intended audience(s) and support the organization's goals and mission -
Works with Communications and IT to propose, evaluate and implement technological and navigational improvements

Minimum Qualifications:
 
BA or BS in business, English, journalism, communications, public relations, or related field
Two years experience with Web site responsibility for content, SEO, keyword
 
Preferred Qualifications:
 
Demonstrated experience in writing web content
High level of proficiency in HTML