Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered exclusively by Sears and Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' Web site at www.Searsholdings.com .



















Job Title
Manager - Advertising



Company
Sears Holdings Management Corporation



Location
map it!US-IL-Hoffman Estates



Status
Full-Time




Job Category
Marketing




Career Level
At least 5 year(s)









Manager - Advertising

Sears Holdings Management Corporation provides corporate services to Sears Holdings Corporation (NASDAQ: SHLD) and its family of companies, including Sears Roebuck and Co. and Kmart Corporation. Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered exclusively by Sears and Kmart. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' Web site at http://www.searsholdings.com.Manages the creative development and execution process of communication elements and media vehicles. Responsible for developing big advertising ideas that can enhance the HTS brand in its local market. Directs internal and external marketing partners to bring forward unique ideas that can extend the campaigns and then expand those ideas into multi-channel programs that can deliver on the business/marketing objectives. Works closely with CMO, Director of Multi-Channel Integration and Field Marketing to drive the components of these multi-channel programs through the organization. Also, works closely with Research and Marketing Planning.

Qualifications
1. Works closely with CMO & research to understand brand identity and its differentiators.
2. Manages the creative development and execution process with internal creative and media teams, as well as with external advertising and media agencies.
3. Works with Director of Multi-Channel to assist in bringing creative needs to life in digital assets.
4. Develops focused creative briefs as launching points to generate best in class advertising vehicles.
5. Expected to think beyond traditional circular and print vehicles.
6. Develops creative ideas that connect with customers and have the potential to generate buzz.
7. Makes connections and forms partnerships with outside resources that can provide new ideas and programs that fit with Sears seasonal and brand campaigns.
8. Conducts brainstorming sessions with internal and external partners to expand these ideas into multi-channel tactics.
9. Prepares presentations to internal and vendor partners as required.
10. Makes budget recommendations.
11. Directs outside agency resources as they develop work. Keeps projects on time and on budget.
12. Works closely with Field Marketing to determine local implementation of program elements.
13. Prepares post-evaluation of programs against on-going objectives and makes recommendations for future planning.

A comprehensive and competitive benefit program is designed to meet the needs of our associates and their families. Benefits eligibility depends on employment classification, location, and other variables. Benefits offered include:

Medical and Dental Plans

Health Care and Dependent Daycare Flexible Spending Accounts

Short and Long-Term Disability

Company Paid and Optional Life Insurance

Business Travel Insurance

Merchandise Discount

Adoption Assistance

Kmart Advantage Rx

ConSern Loans for Education

Worklife Solutions

Voluntary Benefits

Commuter Benefits

Sears Holdings Corporation Associate Stock Purchase Plan

401(k) Savings Plan

Vacation Time with Personal Days

National Holidays

An Equal Employment Opportunity Employer.

Qualifications


 
 


 

 
 








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