PSS Life Cycle Mktg Mgr III

Description HP is a leading global provider of products, technologies, solutions and services to consumers and business. The company's offerings span IT infrastructure, personal computing and access devices, global services, and imaging and printing. Our $4 billion annual R&D investment fuels the invention of products, solutions and new technologies so we can better serve customers and enter new markets. We invent, engineer and deliver technology solutions that drive business value, create social value and improve the lives of our customers.  
Hewlett Packard is the established worldwide market leader in delivering industry standard servers to enterprise, government and SMB customers. To maintain its position as the world's leading industry standard server provider, HP needs to continuously assess market opportunities, develop product strategies to take advantage of such opportunities, execute them and continue to deliver innovative marketing programs.
 
The Product Marketing Manager will have responsibility for driving all of the go-to-market and sales enablement efforts within Americas related to successfully growing specific server products.
 
The product marketing manager will be responsible for:
 

• Working with forecasting teams to develop achievable forecasts, and work to ensure that the forecasts are met or exceeded.
• Coordinating launch efforts, including ensuring appropriate collateral and sales tools.
• Engage with ISS specialists and alliance sales teams to track and close key opportunities.
• Maintain an excellent collaborative relationship with the extended ISS teams in the GBU and with the field sales teams, especially the ISS specialty sales team.
• Develop programs to generate incremental demand for the specific ISS products.
• Educate and train field sales, partners, and key customers as needed 
• Suggest strategy changes internally and with external partners
• Lead projects that involve cross-functional coordination to provide integrated products/services/ solutions
• Improve processes affecting their workgroup and interfaces; e.g., forecast system, obsolesces process with retailers
• Seen by sales team as an expert in the products/services/solutions and regularly is called on to defend the benefits in front of customers or partners Regional:
• Regularly recommend product/ service/solution strategic direction to senior management
• Often create innovative solutions to enhance sales of the product lines or line of services/solutions
• Seen by sales team as an expert in the products/services/solutions and regularly is called on to defend the benefits in front of customers or partners
• Influences at the senior vice president and above level

Requirements Education and Experience Required:
 

Master's degree in Marketing/Business/Technical or equivalent experience
 
Knowledge and Skills Required:
 

12 years in product marketing fundamentals

Strong leadership capabilities

Minimum 1 year work experience in a general marketing function beyond Product Marketing
 
Critical Competencies to Drive Business Results:
 
Product/Service/Solution Roadmap Orchestration
Collaborates with business planners, R&D and other stakeholders in the development of market-driven roadmaps structured to increase the profitability of the corporation
 
Interactive PSS Lifecycle Marketing
Plans the interactive component of the marketing mix
 
Pricing Knowledge Management
Captures and shares HP's business capabilities and best practices associated with pricing and business management systems
 
Product Lifecycle Management
Understands and applies lifecycle methodology to accomplish work objectives
 
Marketing Resources
Uses HP and industry marketing resources expertly to access and apply relevant data or information in development or decision making
 
HP Marketing Strategy
Understands and effectively integrates HP's strategic marketing direction with task-oriented goals and initiatives
 
Customer Insight Marketing
Generates and applies actionable insights to build competitive advantage
 
HP Marketing Partners
Understands HP's marketing partners and their specific contribution to achieving HP's marketing goals
 
Change Management
Develops methods for supporting innovation and change across the organization
 
Problem Solving
Approaches problems in a rational manner using sound strategies that ensure comprehensive understanding and effective resolution