Classification: Full-time

Compensation: $70000 to $95000 per year

The ideal candidate for the Senior Search Marketing Manager position should be able to provide strategic direction to the Online Marketing Team in order to execute tactics in a timely manner for multiple clients - with a keen emphasis on quality.

PERFORMANCE DIMENSIONS & KEY PERFORMANCE INDICATORS

1. Manage Search Marketing team
2. Serve as an SEM subject matter expert internally and for client
3. Partner with Account Manager to manage and deliver world class search marketing services

ESSENTIAL FUNCTIONS:
Key responsibilities of this key player will include

Managing a skilled Search Marketing team

Motivating others in the development, direction and execution of Search Marketing tactics

Continually growing search marketing knowledge, and sharing new approaches with internal and client teams

Instructing & working with team members to successfully deploy tactics including

Search Engine Optimization initiatives such as
„X Keyword research
„X Code level SEO audits
„X Content optimization audits
„X Linking building & Content promotion
„X Search Analytics

Social Media Optimization
„X Developing Social Networks and relationships
„X Keyword optimization of social media content
„X Create and promote linkable content on social channels
„X Expertise with social media monitoring and publishing tools

Blog Marketing
„X Manage and market client blogs
„X Blog SEO and link building
„X Blogger relations

Paid Search Programs
„X Keyword research
„X Setup and manage PPC accounts with Google Adwords (Expertise with Yahoo Search and Bing helpful)
„X Landing page development and optimization
„X Paid search analytics and conversion tracking

Other Online Marketing tactics that support successful SEO programs

Preparing materials to present recommendations, status and activity to the Account Team

Overseeing development of program strategies and analysis for clients

Occasionally traveling to client sites and industry conference locations

Apply for this job by clicking the "Apply Now" button below or call your local TCG office. Alternatively, for more information and to view all of our job opportunities, visit us online at www.creativegroup.com. And be sure to check out the online skills training The Creative Group provides to our registered at www.creativegroup.com/MyTraining – just one more way we invest in your ongoing development and success.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada. The Creative Group is an Equal Opportunity Employer. 

QUALIFICATIONS:
The ideal candidate for this position will have
5+ years of Web based Marketing experience

Superior people management skills

Highly Proficient with:

Developing and Managing Online Marketing Programs for multiple clients

Search Engine Optimization & SEO Skills

Web Analytics such as Google Analytics, Omniture & ClickTracks

Pay Per Click

Proficient with:

Problem-solving skills, specifically the ability to
„X Assess situations
„X Evaluate options
„X Make decisions
„X Draw conclusions
„X Exercise judgment

Organizational and analytical skills

Written and oral communication abilities

An understanding and/or knowledge of Online Marketing best practices and working within a collaborative agency environment will prove to be beneficial in the Senior Search Marketing Manager role.

Contact Kat Duncan 612.333.7990, [Click Here to Email Your Resumé]