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Apollo Group, Inc. was founded in 1973 in response to a gradual shift in higher education demographics from a student population dominated by youth to one in which approximately half the students are adults and over 80 percent of whom work full-time. Apollo's founder, John Sperling, believed -- and events proved him right -- that lifelong employment with a single employer would be replaced by lifelong learning and employment with a variety of employers. Lifelong learning requires an institution dedicated solely to the education of working adults.
Today, Apollo Group, Inc., through its subsidiaries, the University of Phoenix (including University of Phoenix Online), the Institute for Professional Development, the College for Financial Planning, and Western International University, has established itself as a leading provider of higher education programs for working adults by focusing on servicing the needs of the working adult.
Apollo Group has enjoyed continual growth in student enrollments as well as building a strong financial record by having more than doubled its total enrollments and revenues between 2001 and 2005. Apollo Group, looking to continue the growth, completed its initial public offering on December 6, 1994 with a price of $0.72 per share (adjusted for stock splits).
The Vice President of Global Marketing has primary responsibility for Apollo Global�s overall marketing activities, including but not limited to: strategic and tactical marketing and branding initiatives; market research; marketing due diligence activities for potential acquisition targets; production and creative services for global lead generation to support enrollment; public relations and communication plans; and all relevant marketing and advertising activities to support the unit�s mission. Reporting to the Apollo Global Chief Marketing Officer (and Chief Administrative Officer) and working closely with Aptimus and its key executives, the Vice President of Global Marketing will support Apollo Global and its subsidiaries by designing and leading the marketing strategies to strengthen Apollo Global�s position in the international education sector.
A thorough knowledge of international business, marketing or advertising as normally obtained through the completion of a bachelor's degree in business, marketing, advertising or related field, in addition to relevant global marketing experiences from current or past job experience.
Ten to twelve years of progressively responsible experience in a marketing and/or business environment leading and/or managing the creative design of national and international promotional materials and advertising campaigns, including the production of radio and television broadcast, print, direct mail, and interactive and collateral advertising.
Must be able to demonstrate a high level of artistic and conceptual abilities to lead and oversee the production and creative services for Apollo Global�s lead generation and marketing efforts, as described above.
Must have excellent oral, written, and interpersonal communication skills to effectively interact with central administration, campus, and department staff, as well as vendors and media personnel. Proven ability to manage and lead a team of direct and indirect reports is essential.
Must possess the ability to convey a professional image and develop relationships with vendors, including printers, producers, recording studios, writers, designers, and letter shops, as described above.
Must have a strong working knowledge of personal software packages to lead the development and implementation of internal and external promotional literature, direct mail, and advertisements for local and national campaigns, as described above. Proven experience managing an electronic distribution system on an internal website strongly preferred.
Must be detail and results oriented and able to manage multiple projects and processes simultaneously.
Equal Opportunity Employer ( EOE )
(c) 2007 University of Phoenix, Inc. All rights reserved.
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