The Shelf Management Specialist II manages all activities relating to optimizing assortment and shelf management with retail customers. The Shelf Management Specialist II is a seasoned expert on all field sales space management technology and applications and is expected to meet or exceed the established shelving principles and standards for all assigned Kraft Foods businesses. The Shelf Management Specialist II is the customer's most trusted business advisor in shelf management and contributes to volume growth of all assigned Kraft categories. The position is actively involved with the assigned Customer/Retailer Teams and contributes to and shares responsibility for meeting the team's volume targets.
The Shelf Management Specialist II is responsible for the customers that have the highest degree of complexity and sophistication. Examples would include: store clustering/segmentation, participation in advanced plan-o-gram technologies (i.e. Galleria), Red Dot and Test & Learn. This position is also responsible for leading customer shelf management initiatives and for ensuring the understanding of shelf management principles and standards across all customer teams. The position provides information and feedback to the Headquarters regarding top business building initiatives. This position is also capable of providing category management support to the most sophisticated customers, going beyond working strictly against assortment and shelf management. Analytical work can also include pricing analysis, promotion planning and evaluation.
Primary Responsibilities/Accountabilities:
1. Meet or exceed all Kraft Foods divisions' shelving principles and standards.
2. Lead, in partnership with Customer Category Managers, new item presentations
3. Identify account level assortment / shelf management upside volume opportunities.
4. Within the context of category management, conduct in-depth analysis of shelf productivity and effectiveness; including space allocation versus volume, shelf inventory i.e. days of supply, analysis and resolution of out of stocks, return on investment, assortment analysis leading to optimal share of shelf, improved position, and best variety. Identify key factors that drive the category business: provide pricing and promotion analysis to customers where such analysis can provide a more complete business review resulting in actionable insights.
5. Demonstrate industry leadership to key customers by becoming the most trusted business advisor.
6. Collaborate with supply chain personnel, integrating key supply side dynamics into selling presentations.