Job Overview
Company: Comerica
Employee Type: Full-Time
Industry: Banking - Financial Services
Manages Others: Not Specified
Job Type: Marketing
Required Education: Not Specified
Required Experience: Not Specified
Required Travel: Up to 25%
Relocation Covered: Not Specified
Reference ID: 0901738
Location: map it!US-TX-Dallas

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Company Overview

Comerica Incorporated (NYSE: CMA) is a financial services company headquartered in Dallas, Texas, and strategically aligned by the Business Bank, the Retail Bank, and Wealth & Institutional Management. Comerica's more than 10,000 colleagues focus on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada, China and Mexico.

Learn More about Comerica

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Marketing Specialist - Business Bank Apply for this job now!
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Job Description

  • Responsible for the execution of marketing strategies and programs in support of assigned target segments or lines of business.
  • Implements ongoing research programs to gain insights into brand preferences and customer/prospect behaviors.
  • Works collaboratively with internal client groups by providing input on new marketing ideas and supporting critical sales functions.
  • Monitors and analyzes the competitive set as well as broader industry to gain further insights into banking behaviors.
  • Works collaboratively with the Advertising Services Group and Field Marketing group to ensure efficient execution of marketing events.
  • Coordinates with Marketing Managers as well as assigned line of business and product managers to ensure consistent execution within the bank.
  • Responsible for providing counsel to assigned business partners on marketing strategies and programs.


Job Requirements

  • Bachelor's degree
  • 5 years experience executive marketing programs
  • 5 years experience in one or more of the following activities: Research Program execution, Competitive Data Analysis, Product Development, Telemarketing Program Management or Sports marketing
  • 5 years experience managing projects 

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