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JOB OVERVIEW
Company:
United Airlines
Contact:
Not Available
Location:
 US-IL-Chicago
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Base Pay:
N/A
Employee Type:
Full-Time
Industry:
Transportation
Manages Others:
Not Specified
Job Type:
Marketing
Req'd Education:
Not Specified
Req'd Experience:
Not Specified
Req'd Travel:
None
Relocation Covered:
Not Specified
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United Airlines (NASDAQ: UAUA) operates nearly 3,000* flights a day on United and United Express to more than 200 U.S. domestic and international destinations from its hubs in Los Angeles, San Francisco, Denver, Chicago and Washington, D.C. With key global air rights in the Asia-Pacific region, Europe and Latin America, United is one of the largest international carriers based in the United States.
United also is a founding member of Star Alliance, which provides connections for our customers to 975 destinations in 162 countries worldwide.
We look for individuals with the passion and motivation that accompanies intellectual curiosity. We appreciate those who have a keen interest in the airline industry, with the ability to engage a diverse team and a persistent desire to take risks and raise the bar.
United is an Equal Opportunity Employer committed to workforce diversity. M/F/D/V encouraged to apply. |
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Overview: The position will perform data extraction, analysis and reporting of results related to Mileage Plus Member activities. Additionally, this position will further develop Mileage Plus member reporting and analysis to better drive strategic insight and optimize marketing campaigns. The candidate will also serve as an internal consultant across functional divisions to assist in providing information and making recommendations on a how to improve campaign targeting. Provide analysis and reporting to support marketing programs, merchandising effort, CRM, and loyalty initiatives. The Analyst extracts, manipulates and analyzes multiple large data sets from different sources to address customer marketing goals for the Mileage Plus team and partners. Provides mail files and reporting on member activity and campaign response. Responsibilities: - Extract data from multiple sources to create analysis and reporting data sets; create new variables and ensure data accuracy, hygiene and quality
- Analyze behavior and profile customer data to provide insights, with focus on answering business questions
- Develop reporting for dashboards and KPIs and for campaign prioritization
- Work with partner personnel and vendors to understand business challenges and develop innovative analytic solutions based on the best practices of CRM and Customer focused Market Research
- Develop and maintain database attributes and models relative to existing and new customers.
- Perform analysis of customer search and purchase patterns, contact history, channel behavior, and preferences to identify and create customer segments and marketing opportunities that enhance customer lifetime value and sales while maximizing cost effectiveness of budgeted programs
- Analyze marketing campaigns and other promotions to determine both short and long term impact on customer behavior and profitability
- Present analytical results and recommendations to Mileage Plus staff and partners
Learn More about United Airlines
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Education: - Bachelor's Degree in an analytic or reporting field (e.g.: applied statistics, operational research, economics, integrated marketing).
- Masters Degree in analytical field can substitute for one year of experience.
Experience: - Minimum of 2 years experience in direct marketing or data analysis with focus on solving business problems, loyalty and customer retention programs.
- Preference for experience in travel, financial services, catalog, or other transactional industry.
- Proficiency with Business Intelligence products such as Brio, Cognos, Affinium, Business Objects as well as Microsoft Excel and Access is required, Practical experience with statistical software, such as SAS or Minitab is desired.
- Web analytics a plus.
Skills: - A strong, demonstrated background in data management, report development, marketing campaign support
- Ability to work independently and as part of a cross functional team, as well as with vendors and partner analysts
- Strong communication, presentation (written and oral) and interpersonal skills
- Strong quantitative skills, attention to detail, a high aptitude for problem solving and a natural interest in understanding and explaining consumer behavior and loyalty
United offers growth opportunities and a competitive benefits package including travel benefits for you and your eligible family members. "It's Time to Fly" |
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