Manager, Tubular Marketing and Product Branding

Description Position Specification

• Summary: The Marketing Specialist, Tubular Product Branding is responsible for the planning and execution of internal and external marketing programs to promote the products, capabilities and successes of USS Tubular to build and secure brand equity and drive business results. 

o        Major Responsibilities:
§         Consult marketing management team to define strategic brand vision and direction. 
§         Develop annual branding and communication plans and objectives based on strategic direction from Marketing Strategy
§         Oversee development, planning, and execution of all marketing programs to promote Tubular products and increase sales.
§         Collaborate with marketing management to create strong value propositions, messages, and associated marketing strategies for new product launches.
§         Identify and utilize specific web marketing, trade show activity, and direct marketing avenues
§         Recommend the media best suited to promote and sell Tubular products and manage the preparation of sales aids. 
§         Utilize consumer insights from Competitive Intelligence and Global Market Research Insight to build end use market specific brand and communication strategies
§         Monitor the development and execution of commercial strategies across Tubular product lines to ensure adherence to corporate identity and branding standards across USS
§         Partner with Corporate & Public Affairs and Human Resources to ensure external communication is aligned to corporate strategy.
§         Leverage research and brand measurement tools to understand brand awareness, equity, preference and engagement for external target audiences. 
§         Monitor, track and evaluate results of promotional activities and communication efforts.
§         Manage vendor relationships for production of promotional material and communications
§         Collaborate with Corporate IT to identify business requirements to support web-site development, branding changes, and brand measurement tools. 
§         Establish annual budget requirements for promotion and communication programs and ensure activities are managed within budget requirements.

Requirements Candidate Specification


§         5+ years marketing communications and/or public relations experience
§         Extensive experience in industrial manufacturing and business to business environment. Integrated steel making, chemicals, paper, or heavy equipment industries ideal.
§         Strong communication skills: oral, written, presentation, and influencing, plus the ability to communicate with a wide range of people.


o        Education:
o        Bachelors degree is required, Marketing, Communications or Public Relations Preferred
 
o        Critical Competencies for Success:
o        Organizing
o        Planning
o        Written Communications
o        Time Management
o        Business Acumen
o        Perspective
o        Timely Decision Making
o        Informing
o        Innovation Management and Creativity
o        Problem Solving