The Allstate Corporation is the nation’s largest publicly held personal lines insurer. A Fortune 100 company, with $156 billion in assets, Allstate sells 13 major lines of insurance, including auto, property, life and commercial. Allstate also offers retirement and investment products and banking services. Allstate is widely known through the “You’re In Good Hands With Allstate®” slogan. Allstate was founded in 1931 and became a publicly traded company in 1993.
Marketing Communications Consultant will be responsible for:
- Providing analytical assessment, collateral development, and communications for Small Business marketing programs.
- Using technology and innovation to achieve business objectives.
- Working individually or with the team to analyze economic considerations, develop market forecasts, estimate costs, analyze and report results from initiatives and programs
Job Characteristics:
- Writes and disseminates technical and marketing communications to large audiences
- Analyzes data and prepares in a meaningful/useful format.
- Develop, implement, and manage website content
- Draw conclusions from fact-based analysis and report on findings and identifies implications for current and potential programs.
- Communicates through reports, memos and business letters.
- Tracks economics of programs and measures and reports campaign results.
- Monitor results of lead generation and advertising media sources and campaigns. Make recommendations to modify campaigns when needed to improve results.
- Provide support for programs to increase cross-line sales and improve retention and measure results
- Responsible for agent satisfaction with campaign availability, communications and support.
- Coordinate and participate in tradeshow exhibits, regional kick off meetings, and vendor fairs
Job Requirements:
Experience
- 2 to 5 years experience in a professional marketing communications role
- At least 2 years experience in a professional writing role
- Specifically writing mass communications, marketing pieces, technical communications, reports, memos, and business letters. (Examples will need to presented prior to an interview)
- Knowledge and experience with Allstate and/or commercial insurance products is a plus.
- Ability to apply standardized mathematical and analytical procedures to reconcile, manipulate and analyze data.
- Knowledge of Microsoft Excel, Word, and Powerpoint.
Education:
4 year degree