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Make the Right Move and join a winning team! Build your career with us. HSBC - North America is part of HSBC Group, one of the largest banking and financial services organizations in the world. Our domestic strength and extensive global network provides our employees with the best of both worlds - the friendliness of a local organization and the resources of a worldwide network - for diverse experiences and challenging career opportunities. This position is responsible for the development and implementation of integrated marketing strategies by customer segment, product category, channel, and/or portfolio within a business unit. Responsible for conducting quantitative analysis to support marketing solutions and campaigns. Activities may include any or all of the following: planning, campaign strategy, customer segmentation and targeting, product offering, new product development and/or measurement of marketing programs. Works with management to assist in structuring analysis to identify high-value business opportunities, builds out project plans to address these opportunities and leads programs through to completion. Develop concise reports with marketing insights supported by analytics and business logic. Presents proposals and makes recommendations to senior management. Lead training and development of less experienced analysts. Manage a team of analysts for assigned project(s). Serve as an internal expert in data sources, methodologies, and data interpretation constraints present in the business environment. Provide structural framework to complex unstructured problems for self or other analyst. Lead thought processes on broader team and in decision meetings in order to ensure integrated business decisions in cross-functional teams. Conduct and structures quantitative analysis to identify root cause of business issues, identifying opportunities and recommending solutions. Assume central role in translating hypotheses and business objectives into test designs and data requirements. Accountable for specific deliverables, timelines, and delivery of personal portion of project. Complete other responsibilities, as assigned. Develop program initiatives utilizing segmentation strategies based on customer behaviors, business drivers and economics, competitive environment and past program results. Drive data collection, develops analytical models to assess the impact of changes to pricing, promotions and product features on marketing programs and business profitability. Monitor performance of existing and/or new programs and campaigns to optimize results. Plan and oversee market/competitive research to track trends in customers’ perceptions and preferences. Support management in the identification, sizing, and description of new customer marketing opportunities. Recommend improvement opportunities. Build and maintain relationships with analytic groups and other cross-functional teams to management business strategies. Periodically serves as strategy task force leader. Manage internal partners and outside vendors, as necessary to provide cost-effective, high quality program execution. Ensure compliance, operational risk controls in accordance with HSBC or regulatory standards and policies; and optimize relations with regulators by addressing any issues. Promote an environment that supports diversity and reflects the HSBC brand. Maintain HSBC internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators.

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