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Sears Holdings Management Corporation provides corporate services to Sears Holdings Corporation (NASDAQ: SHLD) and its family of companies, including Sears Roebuck and Co. and Kmart Corporation. Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered exclusively by Sears and Kmart. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' Web site at http://www.searsholdings.com.Leads the management of the paid search and offsite marketing program for SearsHomeServices.com. Directs external SEM agencies in all aspects of search marketing strategies to deliver against revenue and EBITDA goals.
Qualifications
Responsibilities
�Develop, plan and drive implementation of paid and natural search marketing programs to deliver the planned traffic and revenue for searshomeservices.com.
�Manage day-day paid search program for searshomeservices.com
�Direct agency to meet and exceed BU objectives for the overall program and by BU: revenue, expense, ROI, bid management, keyword strategy, optimization, innovation in SEM (search engine marketing)
�Develop new testing platform for copy and landing page strategies
�Collaborate with BU marketing planning team to expand and deploy keyword opportunities within each category
�Provide strategic and actionable insights and conclusions based on data/search environment
�Drive internal and external link building tactics to enhance natural search results
�Manage all financial goals for the SEM programs
�Create and get approval for full year weekly plans for SEM by BU
�Establish and deliver reporting and forecasting on business metrics (daily, weekly, monthly)
�Drive ongoing analysis of program and recommend and drive improvements
�Create and get approval for search expense budget. Perform monthly expense reconciliation with agency and finance. Ensure timely payment of all search invoices.
�Drive thought leadership in search engine marketing and experiences (e.g. click to call, local search)
�Develop, prioritize, implement & communicate progress on key initiatives that will optimize search
�Perform project management/coordination efforts across internal departments
�Consult with sears marketing and FLS teams
�Develop new strategies for integrated marketing across digital and traditional marketing channels
�Project management experience
�Strong analytical skills
�Strong organizational skills with attention to detail
�Online and/or search marketing a plus
�Superior relationship/teamwork building skills
�Proactive and innovative in leading projects
.Excellent oral and written communications
�Opportunistic management style
�Ability to manage outside resources/agency team.
�Ability to manage people
�Experience driving marketing programs from concept to implementation
�Strong presentation skills
�Traditional and direct marketing experience
Minimum Education level required to perform job duties:
�College degree- BS/BA
A comprehensive and competitive benefit program is designed to meet the needs of our associates and their families. Benefits eligibility depends on employment classification, location, and other variables. Benefits offered include:
Medical and Dental Plans
Health Care and Dependent Daycare Flexible Spending Accounts
Short and Long-Term Disability
Company Paid and Optional Life Insurance
Business Travel Insurance
Merchandise Discount
Adoption Assistance
Kmart Advantage Rx
ConSern Loans for Education
Worklife Solutions
Voluntary Benefits
Commuter Benefits
Sears Holdings Corporation Associate Stock Purchase Plan
401(k) Savings Plan
Vacation Time with Personal Days
National Holidays
An Equal Employment Opportunity Employer.
Qualifications
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