Marketing Manager

The Marketing Manager will be reponsible for planning and supervising various marketing programs to ensure that company’s products and image is communicated effectively to all channels. You will plan creative and effective print/electronic/online marketing campaigns and manage the marketing budget to drive revenue and achieve income objectives.

JOB DUTIES include the following:

• Plan, schedule and budget direct mail pieces, including catalogs, brochures and flyers, and work with list brokers and mail houses to insure cost-effective and timely deliver
• Plan, schedule and budget space advertising program for print and online media.
• Plan, schedule and budget email marketing campaigns.
• Plan and execute promotional campaigns for sales force supported by appropriate sales materials.
• Plan, schedule and budget merchandising displays for in-store promotions.
• Manage coop advertising program (sans B&N, BGI, and Amazon), insuring that coop is kept within budget and that the company uses coop funds to maximize exposure and leverage sales.
• Assist Marketing Director with planning for BEA and other trade shows, including developing appropriate merchandising and sales materials.
• Work with internal art department or outside agencies when necessary to optimize look and feel of direct mail, space advertising, email campaigns, display and coop advertising.
• Manage the Marketing Assistant.

• A Bachelor’s degree or the equivalent
• Minimum of five years on the job marketing experience
• Prior Marketing experience with a Book publisher is REQUIRED
• Prior experience managing a small staff
• Creative thinker with analytic skills and a thorough understanding of product brand and development who can develop marketing programs for various distribution channels
• Excellent communication, organizational and computer skills; must be able to handle multiple projects simultaneously
• A self-starter who is motivated, dependable, works well with others
• Knowledge of sales promotions, trade shows, direct mail, consumer, trade, coop and online/email advertising, and in-store merchandising displays
• Background in both print and online marketing; possess knowledge of major trade accounts

The compensation package includes a salary of $75K - $80K +  a bonus.  In addition the company offers Medical, Dental benefits and a  401K.
 

To learn more about this opportunity, please send a resume in MS Word format for consideration to:
 

Rick Delin

All inquiries will be kept confidential

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All inquiries will be kept confidential!