* LPN Community Liaison for hospice marketing team

*  LPN Community Liaison for hospice marketing team

As a member of the community education team, the Community Liaison is primarily responsible for assisting the Community Education Representatives (CER) and facilitating referrals from hospitals, nursing facilities and physicians. This includes communication with discharge planners, case managers and facility staff, meetings with patients and families to discuss hospice care and admission to the in-patient facility.  Additionally, the Community Liaison is to support the Continuous Care Coordinator by helping with the transfer of patients to and from the CC level of care especially when moving patients to and from the in-patient facility.  This activity is to assist the CER team so that they have more time for carrying out their job responsibilities.  This position is a resource to the staff, providing leadership and setting the standards  for hospice care in the community.

1.      Meet with team members and learn what their role is with the company.

2.      Become familiar with the Medicare Hospice Benefit.

3.      Know how company differentiates itself.

4.      Successfully complete the field orientation.

5.      Participate in field rides with key staff members.

6.      Perfect the company 101 presentation.

7.      Begin and develop a profile book of key in-patient referral contacts using SAM.

8.      Develop and maintain a list of possible objections and how to answer them professionally.

Overall Responsibilities

1.      Establish and maintain professional and productive relationships with all referral sources, including physicians, hospital personnel, including discharge planners and/or case managers, nursing home staff, assisted living, home health and other appropriate referral sources.

2.      Implement the directives of the General Manager pertaining to admissions to the in-patient facility and utilization of the continuous care team.

3.      Constantly learn about hospice and company and become an expert in both areas to help educate referral sources about hospice and company.

4.      Maintain standards of high quality customer service, and show respect to all constituents, both internal and external. 

5.      Establish and maintain ongoing public relations efforts to increase community understanding of company programs and improve relations with current and potential referral and payor sources.

6.      Implement marketing and promotional initiatives as directed by Support Center Sales and Marketing.

7.      Document referral source information on profiles in SAM, document ongoing customer/prospect communications in SAM call log, and document all referral source contact in SAM.  Document mileage in accordance with company requirements on Weekly Activity Sheet..

8.      Build and monitor community, customer, payor and patient/client perceptions of company as a high-quality provider of services.

9.      Provide educational in–services to accounts on a regular basis.  Become a resource for customers and the community as a whole regarding hospice care.  

10. Identify opportunities for additional or improved services to address unmet customer needs.

11. Participate in staff meetings, department meetings, team meetings, briefings, in-services, committees and other related activities as needed.

12. Convey to the team information regarding referral sources and how they want to be communicated with.

13. Being a team player is expected.  Work with the In-patient Facilities Manager, Patient Care Manager, Continuous Care Coordinator and the team to get a resolution to issues. 

14. Participate in evening/weekend call for admissions as required, in a competent and responsive manner.

15. Comply with local, state and federal laws, Medicare regulations, and established personnel policies and procedures.

1.      Minimum age requirement of 18.

2.      Bachelor’s degree and related healthcare experience and knowledge preferred.

3.      Minimum of three to five years of professional sales experience preferred.  Additional related experience in the hospice and health care industry also preferred.

4.      Excellent communication, negotiation and public relations skills.

5.      Ability to market effectively with customers, referral sources, and the community.

6.      Compliance with accepted professional standards and practices.

7.      Physical exam in accordance with state law requirements.

8.      Valid driver’s license with maintenance of good driving record and an automobile that is insured in accordance with state and/or company requirements and is in good working order

9.      Ability to work in an interdisciplinary setting.

10. Satisfactory references from employers and/or professional peers.

11. Satisfactory criminal background check.

12. Self-directed with the ability to work with little supervision.

13. Flexible and cooperative in fulfilling all obligations.