Field Marketing Manager

Positions Duties and Responsibilities:

• Plan, coordinate and execute “value-added" and fee-based media and non-media promotional events to drive customer transactions, check average, and top line sales.
• Primary marketing contact with Franchisees and Area Directors. Meet with Area Directors and Franchisees to plan grass roots restaurant/DMA specific marketing & PR programs to build sales
• Travel to assigned markets to plan and/or execute promotional & marketing activities as needed
• Draft and disseminate communications for all local and regional promotions to General Managers, Area Directors and Franchisees as directed by Del Taco Corporate Marketing
• Plan, budget, coordinate, & execute Grand Openings, reimage and anniversaries for new company and franchise restaurants in assigned markets.
• Distribute media updates for each promotional period to both corporate & franchise operators in assigned markets.
• Responsible for outdoor advertising contracts in respective markets and subsequent contract renewals staying within DMA budgets
• Create and execute direct mail coupon programs using Del Taco media buyers when appropriate
• Provide post-mortem analysis for all marketing programs (radio promotions, direct mail, etc.).
• Work with approved graphic designer to design display ads, coupons, billboards, and other collateral materials to support local and regional programs
• Plan and oversee agreements for local and regional sponsorships, advertising, etc.
• Provide copy for radio commercial tags & on-air promotional event announcements as needed to support local and regional activities.
• Plan and manage budgets for assigned markets
• Responsible for supporting corporate marketing plans to respective areas of accountability. 

Basic Position Qualifications:

• Degree in Marketing or other applicable course of study (Degree may be substituted for 3-5 years promotional Marketing experience)
• 2-3 years experience in Marketing promotions or local advertising (Franchised QSR experience strongly preferred)
• Good interpersonal skills
• Strong organization, detail-oriented and multitasking ability
• Strong negotiation skills (Media negotiation preferred)
• Strong English vocabulary and writing skills (Copy writing experience preferred)
•  Ability to self-direct and work independently with limited daily feedback
• Working knowledge of MS Word, Excel, Power Point, Outlook and Acrobat Reader
• Understanding of QSR Operations