Lead Analyst, Marketing Analytics – New York

marketing campaigns, strategic and tactical analysis of internal data, and applying business

knowledge to drive key insight.

Accountabilities:

Strategic Analysis, Modelling & Evaluation                                                             30%

• Use Data Analytics to improve the understanding of the Customers' behaviors, and what their drivers and trends are (modelling/profiling)
• Drive insight from internal data, proactively challenging the data boundaries to shape the Customer Strategy, Medium Term Plan and Marketing Planning
• Support business cases and implementation plans for key business initiatives through provision of key analyses and data-driven insight

Campaign Analysis and Support                                                                              30%

• Support the design and implementation of Marketing Campaigns
• Lead and own the design of experiments (e.g. test and control groups) for Marketing Campaigns, ensuring that a robust framework is in place to evaluate the target performance and the incremental value of different initiatives.
• Support the evaluation of past campaigns through on-going tracking, customer profiling etc.

Business Liaison                                                                                                        30%

• Support business cases and implementation plans for key business initiatives through provision of key analyses and data-driven insight
• Present the results of Data Analytics to the wider Business Audience, ensuring full awareness of opportunities and issues across the Business.
• Liaise with key internal Stakeholders, partnering with them in the design of Marketing Initiatives.

Evaluation and management                                                                                   10%

• Proactively identify opportunities to improve working procedures / practices for the team
• Provide coaching and support /knowledge transfer

Refer to Job# 17040-CB email MS Word attached resume to Orly Miller, [Click Here to Email Your Resumé] or register online at www.analyticrecruiting.com choosing Orly Miller as your contact recruiter.

• Educated at MS level in Quantitative Sciences (e.g. Maths, Stats, Engineering) or equivalent/above
• Strong experience in Base SAS and SQL (SQLServer) on large databases
• Strong knowledge of industry best practice across the Design, Development, Testing and implementation lifecycle (including the related Statistical Techniques, e.g. Stratified Sampling)
• Proven ability to lead end-to-end Projects/Tasks autonomously, ensuring delivery on promises, owning the resolution of issues, making appropriate use of the escalation process
• Advanced MS Excel, Word, PowerPoint
• Excellent oral and written communication skills, with the ability to discuss technical matters with a non-technical audience in an effective way

Preferred

• SAS Macro, SAS/Stats, SQLServer, Visual Studio Development Tools
• Previous experience in Commercial/Consumer Finance
• Predictive Modelling techniques (e.g. classification trees, CHAID, linear/logistic regression)
• Understanding of P&L and Financial KPIs