Web Analytics Business Analyst

Job Summary:

 With the utilization of cutting-edge technologies, the candidate will play a key role in the maturing of MetLife’s metric, reporting and web analytic structure. In partnership with various MetLife lines of business, and media agencies, the candidate will create, interpret and verify metrics from web sites, online and offline marketing programs, paid search, banner advertising,  TV and print advertising and establish a multimedia performance/marketing measurement framework. The candidate will create reports, identify trends, conduct business analysis, and provide information to drive/support decision which will ultimately drive business and revenue.

Functional Responsibilities: 

1. Focus on "what" data is needed to operationalize key strategies, address business questions, and enable data-based decisions that result in growth.

2. Develop reporting solutions based on changes, trends and areas for improvement within MetLife’s web analytic structure.

3. Develop solutions for meeting business needs, identify gaps between existing and proposed tracking and reporting, and drive projects to prioritize and address the gaps.

4. Lead the execution around meeting the web analytics needs of a business unit by analyzing web traffic using tools such as, WebTrends, Google Analytics, Tableau, SAS and other tools

5. Collaborate with Internal and External partners to create mutually beneficial data collection and reporting strategies, and implementations, that will provide an end to end and integrated view of the customer experience, campaign performance and website performance.

6. Monitor the quality and integrity of web analytic data, reports, online dashboards and analytic tools.

7. Streamline weekly, monthly and quarterly reporting communication to provide insights of website performance, lead performance and marketing program performance.

8. Create holistic dashboards by pulling data from different data sources and websites for presentations to senior management team.

9. Provide leadership in creation of an effective, and evolving, data strategy across multiple "listening posts" (websites, surveys, testing, CRM systems, market research etc)

10. Will lead initiatives to provide segmented analysis that will cover: campaigns (search & direct marketing), online demand generation, business unit financial performance, product mix, affiliates etc.

11. Will also work with the website technology team closely to identify gaps in the data capture strategy and collaboratively implement enhancements.

12. Will also be expected to partner outside the business units and experts outside the company to ensure that best practices in metrics and decision making are being exposed to the BU management and core website decision makers.

Job Requirements:

 1. Advanced proficiency in Excel. Ability to synthesize and analyze large sets of marketing data to yield actionable findings (i.e. creating formulas, pivot tables).

2. This position requires strong detail orientation, as well as analytical and time management skills.

3. Expertise of enterprise reporting and web analytics tools is preferred (i.e. WebTrends, Omniture, Google Analytics, WedSideStory, TeaLeaf, Hitwise).

4. Working knowledge of BI tools such as Microstrategy, Brio, SAS, SmartFocus..etc

5. Ability to thrive in a fast-paced, dynamic work environment.

6. 3+ years of experience in conducting web analytic focused business reporting and analysis.

7. Highly motivated, goal-oriented, collaborative, strong communicator, team player, and client-focused.

8. Strong technical understanding.

9. Must have the ability to work well independently and with team members. 

10. Ability to successfully work with business partners from all levels of the enterprise.

11. Experience with web design and content management preferred.

12. Data-mining, relational database and/or business intelligence experience beneficial.

13. Ability to project manage multiple simultaneous projects.

14. Bachelors Degree in mathematics, information systems, statistics, marketing or business.