Event Planner

Renewal by Andersen is currently seeking an Event Planner in the Cleveland market.

Renewal by Andersen is the exclusive start-to-finish window replacement division of Andersen Corporation – the most recognized window brand in the United States. Targeting the do-it-for-me homeowner, our sales process begins with our sales representatives meeting with our customers in their homes to better understand their needs and finishes with the windows being professionally installed for optimal performance. Our products are custom-made, low maintenance, and energy-efficient. Learn more about us at www.renewalbyandersen.com.

Purpose:
The Event Planner is responsible for building a marketing presence within the local market. This position will cost effectively drive non-media lead generation and build local awareness through the following marketing tactics: events/shows, showroom events, corporate partnerships, community groups, seminars and more.  This position is responsible to cost effectively drive non-media lead generation and local awareness through the following marketing tactics: events/shows, showrooms, corporate partnerships, community groups and more.

Primary Responsibilities:
• Communicates with individuals and groups outside the organization, representing the local Renewal by Andersen branch office to show sponsors, the public, and other external sources with the intent of finding the best venues to market Renewal by Andersen and generate qualified leads for the sales team.
• Creates and plans local calendar of events where RbA products and services can be showcased with the sole purpose of creating exposure and generating qualified leads.
• Hires and directs staff to work at events.
• Communicates with all levels in the organization to provide information and follow-up on local venues and events where RbA’s products and services can be demonstrated with the intent of generating qualified leads.
• Develops and executes an annual events & sponsorship marketing plan; recommends strategy and assists the local Branch General Manager and the Retail Marketing Manager in setting objectives for each event.
• Attends and works at events, including scheduling in-home appointments and conducting product demonstrations, as required.
• Supports branch General Manager, sales and showroom staff to identify and maximize local marketing opportunities such as referral programs and job site marketing.
• Collaborates with corporate Marketing department to best leverage all events and sponsorships.