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SAS Campaign Analyst, Marketing

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Job Snapshot
Location:
Charlotte, NC 28201 (map it!Map it! )
Employee Type:
Full-Time
Industry:
Other Great Industries
Manages Others:
Not Specified
Job Type:
Sales
Marketing
Education:
None
Experience:
Not Specified
Travel:
Negligible
Relocation Covered:
No
Post Date:
11/1/2009
Contact Information
Contact:
Recruiter
Ref ID:
10586.10604584
Description Purpose and Function of Job:
This individual will be supporting proprietary SAS Marketing Platform in execution of acquisition, retention, cross-sell and relationship management programs, and variety of reporting projects.

Principle Accountabilities:
  • Independently execute ongoing direct marketing programs including test-cell matrix creation, implementing scoring of prospect and customer files and list pulls for direct marketing vendors. These marketing programs are delivered across all customer-facing channels including Direct Mail, eCommerce, call centers, agents/brokers/dealers and partnership programs.

  • Help Business Planning & Analysis teams in the design, execution, and analysis of customer segmentation, audience selection, and testing strategies as well as adhering to campaign selection and reporting processes.

  • Support and improve reporting systems for ongoing evaluation and refinement of marketing campaigns

  • Provide adhoc reports and data pulls as required

  • Provide data expertise for the GMAC Global Marketing Organization
    • Requirements Required qualifications:

  • Direct/Database marketing experience.

  • Excellent verbal and written communication skills are required.

  • Knowledge of SAS Programming expertise. SAS Institute Certification is highly desired.

  • Experience accessing, compiling and analyzing large volume data into concise and precise information utilizing SAS/SPDS and SQL Server database programming.

  • Bachelor's degree in MIS, Marketing, Finance, Mathematics, or Engineer.

  • Strong organizational skills and adherence to development methodologies

  • Excellent analytical skills

    Preferred qualifications:

  • Experience in marketing and financial services industry.

  • Hands-on experience with multiple campaign management packaged software; Unica, Alterian, Data Mentors or other.

  • Excel programming and Microsoft Access skills including queries, forms, reports and macros.

  • Working knowledge of Cognos programming

    Job Location in order of preference (high to low) : Ft. Washington, PA, Charlotte, NC, Some overnight travel (~10%) will be required
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