Director of Marketing

Description CAREER OPPORTUNITY!
Director of Marketing

Our rapidly growing produce client seeks an exceptional marketing professional to join our team as their new Director of Marketing. Come join a well established, exciting, entrepreneurial company and play a key role in launching a new organic produce category and achieving our next phase of growth!

This is an ideal opportunity for a seasoned marketer / brand manager with grocery, food or beverage experience to develop and establish a brand for a new produce category. Marketing perishable goods or vineyard background is a plus.

Location: Harrisonburg, VA

As the Director of Marketing you will be responsible for:
. Creating both brand and category awareness by educating the consumer on our product lines.
. Planning and execution of all consumer marketing efforts including: product development, product mix, PR, packaging and new media initiatives.
. Development, execution and ongoing tracking of multi-tactic push and pull programs utilizing store sets and promotion to create consumer awareness and demand.
. Marketing mix development and marketing plan based upon use of consumer data.
. Manage and maintain a marketing database, new media initiatives and much more.

The primary objective of this position is to distinguish and establish both our brand and new produce category as the industry leader. As Director of Marketing you will ensure that tactics align with the brand standards and conform to the overall business strategy.
Reports to the CEO

Candidates:
. B.S. in Marketing or higher.
. Minimum of seven years of marketing, brand management experience.
. Background marketing in the grocery and perishable goods industry preferred.
. Vineyard or specialty goods marketing and new media experience a plus.
. Must have a strong foundation in applying data to achieve marketing objectives and a demonstrated record of applying marketing principles to achieve results.
. Excellent multi-tasking capabilities, attention to detail, and superior organizational and interpersonal skills.

EMAIL ONLY PLEASE - To express your interest in this position please send an email, with the job title in the subject line [Click Here to Email Your Resumé]

Requirements Candidates:
. B.S. in Marketing or higher.
. Minimum of seven years of marketing, brand management experience.
. Background marketing in the grocery and perishable goods industry preferred.
. Vineyard or specialty goods marketing and new media experience a plus.
. Must have a strong foundation in applying data to achieve marketing objectives and a demonstrated record of applying marketing principles to achieve results.
. Excellent multi-tasking capabilities, attention to detail, and superior organizational and interpersonal skills.

Analytical person, driven by data desired. Must be able to show past proven data/ metrix as it has shown growth to an organisation.