Description
Walmart.com is seeking an Associate Email Marketing Manager to manage the creative development and execution of Walmart.com emails. Responsibilities include: 1) owning parts of the creative process for all emails, 2) owning the item selection process for all emails, and 3) prepping and doing QA for assigned emails.
1. Creative Development, Scheduling & Execution (50%)
Work with the creative producer team to route email looks to appropriate parties for approval and alignment
Work with the HTML team to create the fully HTML coded version of the emails
Manage email production schedule and asset deadlines
Work cross functionally to create batches of seasonally relevant secondary banners for emails
Submit creative briefs and manage creative process for select emails.
2. Merchandising & Item Selection (30%)
Work with the Marketing Manager and Merchandising team to gather products and other imagery for email campaigns
Work with Marketing Coordinator to identify and track down any last minute out of stock products and other assets needed for the email to launch
3. Email Prep (10%)
Campaign setup: create and insert tracking links into email code, edit HTML code when necessary (i.e. price changes), send test emails and conduct QA to ensure all content and links are correct
Campaign execution: use email tool to setup and deliver email campaigns
Prepare and QA emails for launch1) Competencies: Skills, knowledge, & abilities
Functional Competencies:
Proficient in MS Office applications.
Knowledge of email and Internet
Basic HTML knowledge
Interpersonal Competencies:
Strong project management skills; ability to work efficiently and meet deadlines in a cross-functional, team-based environment
Strong communication, organization and prioritization skills
Strong attention to detail
Desire to work hard in a fast-paced, dynamic environment
Ability to simultaneously manage multiple projects
2) Experience:
2 to 3 years of marketing or similar experience
3) Minimum educational level:
B.A. in Marketing, Business or related field
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