SFA Stores - Director Marketing

Description A Proud Tradition
From the moment we opened our doors on September 15, 1924, Saks Fifth Avenue has been more than a world renowned shopping emporium, more than an international fashion authority: it has been a cultural phenomenon. We are an icon of the New York City landscape that remains equally present in the hearts and minds of people all over the world. We love to help people look good and feel great! Our purpose reaches way back to the very essence of our brand: to set the standard for the most exceptional and fulfilling retail experience.

Ambassadors of Style
At Saks Fifth Avenue, a gentle manner, careful consideration of others and an ability to assess customers� needs are an absolute necessity. Our Associates bridge the gap between strangers by approaching every customer as a potential friend. To be chosen to work at Saks is to be given an important responsibility: The fulfillment of our customers� dreams. In an ever-evolving world, that is our unchanging promise.

What Sets Us Apart?
Our high-performance Associates' skill, enthusiasm and commitment to making people look good and feel great.

CREATE AND EXECUTE LOCAL MARKETING STRATEGY
� Work with GM and Corporate Marketing Team to analyze client base and define best opportunities to acquire new and develop existing customers.
� Develop and execute strategic and creative events/programs that drive traffic and sales of new and existing customers.
� Analyze event and program results to refine and improve future programs.
� Work with store Leadership Team to maximize local marketing dollars.

MAXIMIZE EXPOSURE FOR SAKS IN THE LOCAL MARKETPLACE
� Develop local PR plan and drive execution of the publicity strategy to communicate Saks Fifth Avenue initiatives to key regional media influencers and secure credits on product, the Saks brand and the local store team.
� Increase Saks visibility in the community via partnership programs/events with local publications, charitable groups, and influencers.

CORPORATE LIASION
� Develop and maintain store marketing/event calendars listing all store events, trunk shows, clinics and rep visits, to be shared with corporate monthly.
� Support GM in communicating corporate events to store teams and coordinating support/execution for all events to Saks Fifth Avenue standards.
� Submit all calendars, event results recaps and invoices to the proper parties in a timely fashion.

Requirements Please refer to the Job Description for the qualifications.