Manager, Shopper Marketing - Northeast Grocery

Description The Manager of Shopper Marketing position is a critical role for DPS as it will report directly to the Director of Shopper Marketing to support either the Walmart/Large Format role or Fountain Foodservice/Small Format role. This role will contribute to growing DPS sales and profit by partnering with our key sales customers to develop differentiated shopper segmentation, marketing strategies, account-specific programs, and deliver top notch execution leveraging internal and external resources effectively to maximize efficiencies.

This leader must have a diverse background in Marketing/Sales, excellent relationship management skills, and strong leadership and coaching skills. They must be able to recognize and define Sales and Marketing needs, work with their sales/marketing counterparts to set the strategic direction for their accounts, create proactive-solutions and utilize their team to ensure those needs are met.

Critical to the success of this role is the partnership they must create with both internal and external customers. This role will be responsible for penetrating and influencing the marketing department for key accounts as well as other key customer stakeholders as needed. The ability to influence senior leadership is also critical as this role will be driving the strategic direction and alignment with internal sales and marketing leadership. Additionally, this role must drive capabilities through coaching and leading their direct reports.
Strategy Development:

• Develop Account Specific Marketing Strategy that drives volume and profit for DPS and customer
• Drive volume and profit growth with thought leadership by understanding DPS/Key Account strategies, identifying risks and driving business solutions that deliver results for both DPS and our customers
• Establish SMART objectives, strategy and metrics/scorecard for measuring success.
• Leverage account data, syndicated data and insight research to develop shopper segmentation that will drive a point of difference with the account

Business Integration/Alignment

• Drive integration and alignment across the business with key account customer representatives, cross-functional partners and internal sales/marketing leadership
• Key interface with Account VP/Director and NAEs
• Face to the customer – penetrating Marketing Leadership at key account and other key account stakeholders as determined by account needs

Account Marketing Plan Execution/Cross Functional Communication:

• Lead commercial planning process for key accounts to ensure timely delivery of key account strategies/plans and ensure linkage to annual planning process
• Develop account-specific programs that drive sales and profit for DPS
• Lead associate manager and cross-functional teams to drive effective execution of key account marketing plans
• Gain alignment and buy-in from internal stakeholders and account

Leadership/Coaching

• Lead and develop direct reports with business direction, prioritization of activities and direction on how to drive the agenda
• Develop career path for employee and provide ongoing coaching and feedback to raise the bar on performance and contribution to the business

Retail Persuasive Selling Platform Development:

• Use customer and consumer insights to develop benefit-based selling tools
• Work directly with marketing and sales teams (brand marketing, category management, sales, market research, etc.) to develop key account selling tools for key accounts.

Financial Management

• Proactively manage shopper marketing dollars and T&E to maximize spend and deliver results
• Build and manage budgets, identify cost savings and efficiency opportunities and focus spend against value-driving initiatives
• Focus expenditures against value-driving initiatives, and provide early visibility into budget overages or shortfalls

Requirements Business Experience/Required

• Four Year College Degree, business, sales or marketing degree preferred.
• 3+ years of key accounts sales, category management or marketing in consumer packaged goods
• Strong analytical skills and proficiency with excel and powerpoint

Drive

• Drive to have an impact – with results orientation
• High intellectual curiosity – always striving for solutions
• Energy and passion – do what it takes to maximize their own experience
• Ability to aggressively push and agenda

Judgment/Execution

• Strong analytics including ability to analyze syndicated and internal business reports
• Strong project management experience – executing a project from start to finish
• Proficient in Microsoft Excel and Powerpoint (strongly preferred)
• Ability to spot potential issues, develop solutions and drive change

Influence

• Strong interpersonal skills and ability to influence throughout the organization (ie; cross-functional teams and senior leadership)
• Strong interpersonal and communication skills
• Build team relationships – know when to lead and be led
• Deal with conflict/different views constructively

Commitment to demonstrating ACTION behaviors

• Accountable: Say what you’re going to do; do what you say
• Customer Centric: Focus on customers’ and consumers’ needs
• Transparent and Honest: Share knowledge and information openly; no hidden agendas
• Inspect What We Expect: Define your expectations; inspect progress and results
• Own Decisions: Bold and courageously make decisions with facts and input
• No Blame Fixing: The solution begins with me