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Manager, Marketing

Digitas

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Job Snapshot
Location:
New York, NY 10010 (map it!Map it! )
Employee Type:
Full-Time
Industry:
Advertising
Manages Others:
Not Specified
Job Type:
Marketing
Experience:
Not Specified
Travel:
None
Post Date:
11/3/2009
Contact Information
Ref ID:
23313
Description New York Digitas USA

Overview
Day-to-day management of all digital media (online advertising), offline media (print, direct mail) strategy, production, and execution through strong partnership with extended teams.  
o Will work directly with VP/D level supervisor to insure synergistic strategic/tactical development of digital media activity within overall interactive scope/efforts
o Support and involvement in ideation/strategy phases of work


Job Experience

  • 5+ years of integrated marketing program development and execution
  • 2+ years of agency experience a must – both client side and agency experience desirable
  • Experience managing client relationships
  • Marketing strategy development experience
  • Experience managing a Marketing team


    Education
    Bachelor’s degree required. Masters degree preferred.


    Skills

  • Proficient in Excel, Word, PowerPoint
  • Strong presentations and communications skills
  • Ability to manage people and client
  • Strong analytic and strategic abilities


    Responsibilities

    Essential Job Functions
    Program Management and Execution

  • Conducts briefings for internal team outlining specifics of project, business objectives, client strategy, requirements, budget, schedule, job number
  • Provides clear direction to the team on all projects
  • Monitors all program execution to ensure team has the proper level of support to deliver on time and on budget
  • Leads cross-functional team in delivering marketing programs across multiple channels
  • Maintains and grows strong mid-level client relationships by partnering with client to understand their key marketing objectives for all programs

    Strategy

  • Identifies opportunities for clients that support their business, brand and customer goals
  • Work with the measurement team to identify opportunities to test and measure programs
  • Ensures project stays on strategy by meeting regularly with internal departments to review work, highlighting issues to team and to AD/VPD/VPG
  • Assists measurement teams in developing measurement and test plans
  • Develops creative strategies that effectively describe the purpose of the program for creative to concept against
  • Provide insight to the team on client industry and competitive landscape
  • Identifies key customer insights and experiences; define target audience, key customer segments, and opportunities for differential treatment
  • Oversees development of offer strategies, relationship strategies, and test strategies
  • Synthesizes program results into high-level results; develops case studies
  • Leads brainstorming sessions and strategic discussions
  • Ensures written documents and client presentations clearly articulate strategic vision
  • Articulates client’s brand attributes and ensures it is incorporated into marketing recommendations and creative
  • Defines business objectives of marketing programs and demonstrates an understanding of the economic impact of the program
  • Understands clients business, industry, competitors, key drivers, environment, etc.

    People Development

  • Manages Sr. Associates on the team by providing guidance, establishing goals and providing an appropriate level of feedback on a regular basis
  • Takes responsibility for own career by meeting with Supervisor regularly to review progress against goals
  • Establishes and grows relationships across capabilities


    For more information, visit www.digitas.com


    EOE

    About Digitas Health

    Counting as clients many of the world’s leading pharmaceutical, bioscience, and medical device companies, Digitas Health is a next-generation marketing agency that helps build healthcare brands that patients, caregivers, and healthcare professionals feel confident turning to and recommending when they are sick, in need, or helping others.

    With offices in Philadelphia, New York, Boston and London, Digitas Health is frequently recognized as one of the best places to work by the Business Journals and as having the best work perks by CNN.com. The company is a recent Webby Award winner and the MM&M 2009 Agency of the Year.

    Digitas Health is a unit of Digitas, leading global digital marketing and media agency. For more information, please visit www.digitashealth.com or follow us on Twitter @Digitas_Health.

    • Requirements .

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