Sr Manager Key Account Marketing

Description Marketing generalist responsible for collaborating with three Key Account teams to proactively direct and develop custom program promotion incentives, co-branding of all SNI produced marketing tactics, and to review and make recommendations to preserve SNI brand integrity in Distributor produced marketing tactics which feature SNI. This position also monitors, tracks, analyzes and presents recommendations to improve the results of key account marketing campaigns in order to help key account teams manage to company subscriber and revenue goals.

Specifically, you will:

Execute the co-branding of SNI-initiated Key Account and MSO-initiated marketing activity (direct mail, new products, cross channel TV spots, print, etc.).

Actively consult with Key Account Team (KAT) to determine client & SNI branding needs for each promotion and marketing campaign.

Participate in brainstorming and strategy session to contribute to marketing strategy and direction for each account.

Make recommendations to maximize the marketing mix for a minimum of two campaigns per year, per key account while managing to key account marketing budgets.

Serve as liaison between Key Account Sales and Distributor Marketing and other corporate departments.

Collaborate on key account customization of all point of sale activity.

Execute key account program promotion activity.

Requirements

To qualify, you must have:

• Bachelors Degree with emphasis in Marketing/Communications and/or equivalent experience.
  
  


• At least 4 years of marketing experience necessary in the cable television or advertising agency (Account Management) industry.  
  
  


• Previous Management Experience strongly preferred.
  
  


• The ability to work effectively with Sales and internal advertising agency is key to success.
  
  

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CBS Corporation offers a comprehensive benefits
program designed to meet the different needs of
the employees in a variety of circumstances.
Employees have the opportunity to choose from
several options for healthcare and other insurance
coverage. These coverage options include: *
Medical * Dental * Life Insurance * Short Term and
Long Term Disability * Flexible Spending Accounts

Cancer Care Insurance * Long Term Care Insurance

Qualified Transportation Program * 401k Program
Most benefits become effective on your date of
hire and can be changed each year as your health
and benefit needs change. We also offer a variety
of resources and services to our employees,
including: * Health Advocate Services * Employee
Assistance Program * Emergency Back–Up Child and
Elder Care

With critically acclaimed and award winning hits such as Nurse Jackie, United States of Tara, Dexter, Weeds, Californication, The Tudors, and Tracey Ullman’s State of the Union, Showtime Networks Inc. has firmly established itself as a producer and provider of quality original programming.

Presented uncut, commercial free and in HD and DD, Showtime offers viewers a wide range of options -- from the latest box office hits, insightful documentaries and original series, to Showtime Championship Boxing, Strikeforce Mixed Martial Arts, and the legendary “Inside the NFL”. The network is also involved as the operating partner in Smithsonian Networks.

Showtime Networks is a wholly owned subsidiary of CBS Corporation.